The #1 job of a salesperson is NOT to sell. Ha! That's it, Mr. Fancy Pants Whisperer. You've gone too far. I'm outta here." Sit tight there, Sparky. You're here because you have sales, prospecting, marketing, negotiation, closing, and/or money-making pain, and this post will help you, so stay with me. As I was saying, your main job in sales is not to sell. It's to

Are you an aspirin or a vitamin? One brings relief immediately but can create longterm damage while the other takes a long time to work but creates longterm benefits. Everyone will pay top dollar for one but will look for deals or skip the other in order to make room for instant gratification. You know why.

I think I'm on a Mr. T kick the way I keep talking about "Pain." (It's the weekend...cut me some slack.)