The Customer Journey & Teaching Them How They Can Be Great What You'll Learn In This Episode of The Sales Podcast... How to make your offering all about the customer's journey Why you need to stop "yelling at your customers about how great you are" How to teach your customers to be great How service is the new sales How to earn the intimacy and trust of your customers How to apply a process to your purpose The need for structure to succeed How to both curate and create great content to engage your customers Why we live in Outlook (Hint: is has to do with relationships) How to create engagement that drives results

About Today's Guest on The Sales Podcast Jon Ferrara has been in sales and marketing his entire life. He saw that sales were broken and decided