(Hint: You've been taught—and taught by—the most persuasive techniques since you were a baby.) The Real Difference Between The North and The South In the North they start their stories with "Once upon a time." In the South we start our stories with "Now y'all ain't gonna believe this." Zig Ziglar would say this about gossip: I can't tell you anything else about them. I've already told you more than I know." Now you might be thinking the best persuasion technique is

At the moment of commitment the entire universe conspires to assist you.

Your problem in business is that you need to find a better—or worse, i.e. bigger/more widespread—problem. Zig Ziglar was famous for the line

You've heard that to win in sales people must Know, like and trust you. One. Two. Three. Bing. Bang. Boom. Each of

The game Angry Birds has held at least 10 Guinness World Records.