The Sales Whisperer® Blog by Wes Schaeffer

Marketing by lowest common denominator

on January 23 By | Wes Schaeffer | 0 Comments | inbound marketing strategy Influencer marketing

I read a lot. I subscribe to the good, the bad, and the ugly to see what's out there so you don't have to. Today he sent an email promoting his webinar about making more money and having more sex. Wow. So innovative. So revolutionary. Such a solid inbound marketing strategy...except it was outbound...and is non-stop...and continuously goes lower...and cruder.

Do you, too, have to do #MeToo?

on January 16 By | Wes Schaeffer | 0 Comments | Advertising & Marketing inbound marketing strategy Influencer marketing

Four months and a week after the "Dream Crazy" ad narrated by Colin Kaepernick was released, the ad on Nike's YouTube channel has generated:

See how Alexa Chung uses her influence on Instagram to grow sales.

3 Tips for Finding an Influencer for Your B2B Business

on January 15 By | Wes Schaeffer | 0 Comments | inbound marketing strategy Influencer marketing

When it comes to growing your B2B business, collaborating with an influencer to market your business can be one of the best strategies you can employ.