You won't believe me when I say this.
The Sales Whisperer Blog
How to advertise on TV
While I enjoy watching sports on TV I'm not fanatical about any sporting event and I don't watch anything without my MacBook Air on my lap.
I rely upon the announcers, which I have turned down low, to tell me if I've missed something good so I can rewind it. Even my second son who is a football player, won't watch an entire game and rarely watches any of it without a laptop on his lap. (Like father like son?)