The Sales Whisperer Blog

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Guest Blog

Planning and discipline helps you prepare to make every sale with Wes Schaeffer, The Sales Whisperer®
Get Your Business Ready Early for the Seasonal Sales Jump

How ready is your business for the upcoming holiday season?

Retail analysts predict a 15.3% increase in sales this year compared to a 17.8% increase last year. Make sure you are ready to provide customers with unique products, great deals, and exceptional customer service to get your unfair share of the $691.9 billion in sales before the competition has opened their doors.

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Small business marketing trends including digital marketing and marketing automation.
4 Trends for Small Business Marketing Success
The farther backward you can look, the farther forward you can see."
~Winston Churchill

The Great Recession of 2008 made businesses better, according to a study by Forbes Insights and the Association of Certified Public Accountants.

It made them more in control and nimble enough to expand and contract resources in order to meet demand.

But that was a decade ago (although the hangover hung around for many years after). However, this is one time that a hangover may be a good thing.

Why?

Because small businesses represent more than half of private sector jobs and 54 percent of all sales in the United States. They need to be smart, strong, nimble, and vibrant.

Here are my humble predictions for how you can achieve small business marketing success in 2018.

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