How ready is your business for the upcoming holiday season? Retail analysts predict a 15.3% increase in sales this year compared to a 17.8% increase last year. Make sure you are ready to provide customers with unique products, great deals, and exceptional customer service to get your unfair share of the $691.9 billion in sales before the competition has opened their doors.

The farther backward you can look, the farther forward you can see." ~Winston Churchill The Great Recession of 2008 made businesses better, according to a study by Forbes Insights and the Association of Certified Public Accountants. It made them more in control and nimble enough to expand and contract resources in order to meet demand. But that was a decade ago (although the hangover hung around for many years after). However, this is one time that a hangover may be a good thing. Why? Because small businesses represent more than half of private sector jobs and 54 percent of all sales in the United States. They need to be smart, strong, nimble, and vibrant. Here are my humble predictions for how you can achieve small business marketing success in 2018.

It's Not How Much You Make But How Much You Keep Customer retention in B2B firms has rightly become one of the top priorities among heads of sales, marketing, and even operations as savvy businesses realize that everyone in the company is in sales and