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Is Salesforce.com really a viable platform for a small business CRM?
What does a small business—any business for that matter—need now?
Prospect: "We don't really do email marketing but we're looking into it. We've seen that we can start for free with MailChimp or AWeber starts at $19 per month. What do you think?"
Me: "How big do you want to grow?"
Prospect: "Well, ah, as big as possible!?"
As an inbound marketing practitioner, consultant, and author who works with HubSpot, Infusionsoft, and Ontraport,I am often asked to compare and contrast how various inbound marketing and marketing automation platforms stack up to others options on the market.
Traditional CRMs like Salesforce, which have been created for large enterprises, are Company-centric, which makes sense.
When I was working with a technology company and called on Google, I had built a hierarchy of Google with dozens of contacts that went all the way from the CEO to the executive assistant of the director I was calling on.
However, Keap is built for SMB users, which includes solopreneurs, speakers, authors, and consultants, so it has been created as a Contact-centric CRM.
When I first wrote this comparison I said it felt like
Back in August 2013, Convince and Convert founder, author, speaker, and all-around great guy, Jay Baer was on The Sales Podcast episode #15 (we're up to 550 now and you can subscribe here) and said...
