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The Four Outcomes From Your Business Proposal (Three Are Bad)

Duffy Daugherty was a great coach for the Michigan State Spartans and lead them to two national championships in the '60's. He was a fan of running the football because Three things can happen when you put a ball in the air—and two of them are bad."
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How And Why To Ask For Video Testimonials To Build Your Business

Securing testimonials are more important than ever in today's over-communicated, stressed-out society. With the inability to focus beyond a 30-second sound bite your clients and prospects need help in determining if you are the right fit for them.
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Only Idiots Do SMART GOALS: The Science of Goal Setting In 2021

on Jan 10, 2021 4:30:00 PM By | Wes Schaeffer | 0 Comments | Copywriting Goal Setting Sales Training
If one does not know to which port one is sailing, no wind is favorable.*" Seneca, the OG high-performance-guru, philosopher, and stoic uttered those profound words around the time the New Testament was being written. About 1800 years later another cool cat said much the same thing:
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11 Things We Can All Agree On At Thanksgiving

on Nov 4, 2020 6:00:00 PM By | Wes Schaeffer | 0 Comments | Copywriting Thanksgiving Be Thankful
After this extended, drawn out, acrimonious election cycle, isn't it great to know there are things we can all agree on at Thanksgiving?
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Your BHAGs Are Hurting You: Do Clear Goal Setting

on Nov 2, 2020 11:30:00 AM By | Wes Schaeffer | 0 Comments | Copywriting Goal Setting Sales Training
Stephen Covey was mostly right when he said Begin with the end in mind."
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How A Renewed Discovery Made An Average Salesman A Superhero

Become a sales superhero when you develop your selling skills. Tell me if you've heard any of these "anti-selling skills" phrases before: "Selling is a game of numbers." "Throw enough crap against the wall and something is bound to stick." "You're problem is
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