The Sales Whisperer® Blog by Wes Schaeffer

Posts about:

Commoditization

Small Business Marketing, Commoditization, Email Marketing Best Practices, Digital Marketing, Influencer Marketing

Nov 05, 2020

I posted this back in late 2010 while watching football when I saw a Jeep Grand Cherokee commercial with the tagline "The Things We Make, Make Us."

Wes Schaeffer

Copywriting, Establishing Trust, Reassuingly Expensive, Exclusivity, Commoditization, Sales Training

Apr 10, 2019

Do yourself and your future clients a favor by helping them stop
going cross-eyed looking for the best deal by building value
by building trust.

Too many people go cross-eyed analyzing proposals and scouring websites in search of the absolute, 100%, bottom-dollar best deal in the universe.

Meanwhile,

Wes Schaeffer