The Sales Whisperer® Blog by Wes Schaeffer

The Things You Make, Make You. How Do You Like What You Made?

on Oct 6, 2019 4:00:00 PM By | Wes Schaeffer | 0 Comments | Small Business Marketing Commoditization Email Marketing Best Practices Jeep Grand Cherokee

I posted this back in late 2010 while watching football when I saw a Jeep Grand Cherokee commercial with the tagline "The Things We Make, Make Us."

Build Value In Sales By Building Trust

on Nov 2, 2016 5:48:00 AM By | Wes Schaeffer | 0 Comments | Copywriting Establishing Trust Reassuingly Expensive Exclusivity Commoditization Sales Training

Do yourself and your future clients a favor by helping them stop going cross-eyed looking for the best deal by building value by building trust. Too many people go cross-eyed analyzing proposals and scouring websites in search of the absolute, 100%, bottom-dollar best deal in the universe. Meanwhile,