The Sales Whisperer® Blog by Wes Schaeffer

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The Things You Make, Make You. How Do You Like What You Made?

on Nov 5, 2020 5:30:00 PM By | Wes Schaeffer | 0 Comments | Small Business Marketing Commoditization Email Marketing Best Practices Digital Marketing Influencer Marketing

I posted this back in late 2010 while watching football when I saw a Jeep Grand Cherokee commercial with the tagline "The Things We Make, Make Us."

To make more sales you must make more trust with your prospects. Grow sales by looking them in the ey.

Build Value In Sales By Building Trust

on Apr 10, 2019 5:48:00 AM By | Wes Schaeffer | 0 Comments | Copywriting Establishing Trust Reassuingly Expensive Exclusivity Commoditization Sales Training

Do yourself and your future clients a favor by helping them stop going cross-eyed looking for the best deal by building value by building trust. Too many people go cross-eyed analyzing proposals and scouring websites in search of the absolute, 100%, bottom-dollar best deal in the universe. Meanwhile,