33 Steps to Build Your Brand   Click here to download the episode. 

On February 2, 2014, the world saw Radio Shack's $8 million (plus production costs of another $1 million?) Super Bowl ad.

Opinion drools and testing rules Stream below or right click here to download the episode.  

With her PhD in Consumer Psychology nearly complete you want to hear what she says about how to build a brand. Stream below or right click here to download the episode.  Sales Tips you'll learn in The Sales Podcast... How marketing and design are inter-related and how to use that information to make more inbound sales Whether or not branding and productization are mutually-exclusive How to leverage smart branding across more channels to enhance your inbound marketing How to "rock" a trade show with your brand What role your ego plays in sales, marketing, and branding Where you should focus as you build your brand and your sales How to leverage your early adopters to accelerate your growth Whether or not you should outsource your branding and marketing How to handle the limited vision of others What an "explainer video" is and how to use it to grow your inbound sales

About Today's Guest on The Sales Podcast Bo Bothe is a Texas Tech grad with an MBA from Rice, married with four kids and has built a