Posts about:
Branding
Radio Shack Proved The Impotence of Branding
On February 2, 2014, the world saw Radio Shack's $8 million (plus production costs of another $1 million?) Super Bowl ad.
The Last Thing You Should Do In Advertisement | Jeff Sexton
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Brand Yourself Affordably and Reliably, Laura Busche
With her PhD in Consumer Psychology nearly complete you want to hear what she says about how to build a brand.
Stream below or right click here to download the episode.
Sales Tips you'll learn in The Sales Podcast...
- How marketing and design are inter-related and how to use that information to make more inbound sales
- Whether or not branding and productization are mutually-exclusive
- How to leverage smart branding across more channels to enhance your inbound marketing
- How to "rock" a trade show with your brand
- What role your ego plays in sales, marketing, and branding
- Where you should focus as you build your brand and your sales
- How to leverage your early adopters to accelerate your growth
- Whether or not you should outsource your branding and marketing
- How to handle the limited vision of others
- What an "explainer video" is and how to use it to grow your inbound sales
Bo Bothe: Small Business Marketing Growth Tips
About Today's Guest on The Sales Podcast
Bo Bothe is a Texas Tech grad with an MBA from Rice, married with four kids and has built a
