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Do you, too, have to do #MeToo?

on Jan 16, 2019 6:42:35 PM By | Wes Schaeffer | 0 Comments | Advertising & Marketing Marketing Automation Influencer Marketing
Four months and a week after the "Dream Crazy" ad narrated by Colin Kaepernick was released, the ad on Nike's YouTube channel has generated:
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The Best Persuasion Technique to Make People Like You

Are there really "secret persuasion techniques" to making people like you? It's really an "open secret" that is rooted in you showing them
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But My Business Is Different

on Nov 26, 2018 5:45:00 AM By | Wes Schaeffer | 0 Comments | Small Business Marketing Advertising & Marketing Entrepreneur
Allow me to share two stories to illustrate why you and your business are not, indeed, different, and why that's a good thing. But My Business Is Different #1 This past week I met with two Private Consulting clients with successful businesses in totally unrelated industries. One is going through a bit of a slump and logically wants to turn it around, while the other is on a meteoric rise and wants even greater growth. Both wanted to meet to discuss
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Get Your Business Ready Early for the Seasonal Sales Jump

How ready is your business for the upcoming holiday season? Retail analysts predict a 15.3% increase in sales this year compared to a 17.8% increase last year. Make sure you are ready to provide customers with unique products, great deals, and exceptional customer service to get your unfair share of the $691.9 billion in sales before the competition has opened their doors.
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Master Public Relations To Grow Sales, With Christina Nicholson

Learn the "+1" formula to connect with the media and get publicity for free   Click here to download the episode. 
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The Last Thing You Should Do In Advertisement | Jeff Sexton

Opinion drools and testing rules Stream below or right click here to download the episode.  
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