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Allow me to share two stories to illustrate why you and your business are not, indeed, different, and why that's a good thing.
This past week I met with two Private Consulting clients with successful businesses in totally unrelated industries.
One is going through a bit of a slump and logically wants to turn it around, while the other is on a meteoric rise and wants even greater growth.
How crazy is it that airline pilots for Northwest had their heads so deep in their laptops back in October 2009 that they actually flew 150 miles past their airport?!
With a pilot, co-pilot, auto-pilot, ground control, three to five flight attendants, and a whole lot of passengers who—presumably—know where they're going, how does that type of "head in the clouds" (literally) type of mistake happen?
(That's why I don't feel bad keeping my
A question from The Implementors:
If you were arrested for being in sales and marketing, would there be enough
One day I just might—it's a strong maybe—as in, like, a solid probably—go deep into a niche.
