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Have Wes Coach You For 90 Days

Inbound Marketing Is a Team Effort, With Todd Hockenberry

Posted by Wes Schaeffer | Jun 24, 2019 4:00:00 AM

How To Build a Great Company With Inbound 

Click here to download the episode. 


Sales Tips you'll learn today on The Sales Podcast...

  • Help first
  • Treat your customers like people
  • It's a mindset first
  • Support your current customers like crazy!
  • Educate your customers
  • Engagement and sales will grow
  • Apply inbound principles to your new customers
  • Do secret shopping on yourself
  • Focus on your niche, stay in your lane
  • As a leader, you are responsible for growth!
  • You need to know your customers and create an environment for sales and marketing to thrive.
  • Customers want value

Eat Better, Sell More

  • Be unique
  • Inventors vs. growers vs. maintainers
  • Stop chasing the shiny thing, especially when it comes to tactics
  • Your customers determine your tactics
  • Meet them where they are
  • Test and measure
  • Why are you better?
  • Why do your customers buy from you?
  • It's hard to teach value
  • Know the value you bring to the marketplace, not just features and benefits
  • Elevator pitch
  • Role-playing
  • Great content is strategic
    • It's not just a marketing person's job to create blog posts
    • Most of the sale is done when the prospect calls
    • It's whatever the persona is looking for
    • Blogs are still great, if it's fresh and well-done
    • Video is here to stay including "how-to"
    • Show them how to solve problems with your solutions
  • Relationships are still key
  • Form tight bonds with your clients
  • Rapport does not equal relationship
  • Create great value so your clients find you at the moment of truth

Links Mentioned In The Sales Podcast

Build your sales dream team with Rainmakers.

Topics: The Sales Podcast, Professional Development, Marketing Automation, Digital Marketing

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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