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Inbound Marketing Is a Team Effort, With Todd Hockenberry

Posted by Wes Schaeffer | Jun 24, 2019 4:00:00 AM

How To Build a Great Company With Inbound 

Click here to download the episode. 



[ LISTEN NOW ON ITUNES ]

Sales Tips you'll learn today on The Sales Podcast...

  • Help first
  • Treat your customers like people
  • It's a mindset first
  • Support your current customers like crazy!
  • Educate your customers
  • Engagement and sales will grow
  • Apply inbound principles to your new customers
  • Do secret shopping on yourself
  • Focus on your niche, stay in your lane
  • As a leader, you are responsible for growth!
  • You need to know your customers and create an environment for sales and marketing to thrive.
  • Customers want value

Eat This To Sell More

  • Be unique
  • Inventors vs. growers vs. maintainers
  • Stop chasing the shiny thing, especially when it comes to tactics
  • Your customers determine your tactics
  • Meet them where they are
  • Test and measure
  • Why are you better?
  • Why do your customers buy from you?
  • It's hard to teach value
  • Know the value you bring to the marketplace, not just features and benefits
  • Elevator pitch
  • Role-playing
  • Great content is strategic
    • It's not just a marketing person's job to create blog posts
    • Most of the sale is done when the prospect calls
    • It's whatever the persona is looking for
    • Blogs are still great, if it's fresh and well-done
    • Video is here to stay including "how-to"
    • Show them how to solve problems with your solutions
  • Relationships are still key
  • Form tight bonds with your clients
  • Rapport does not equal relationship
  • Create great value so your clients find you at the moment of truth

Links Mentioned In The Sales Podcast

Build your sales dream team with Rainmakers.

Topics: The Sales Podcast, Professional Development, Marketing Automation, Digital Marketing

Written by Wes Schaeffer

Wes and his wife just celebrated their 25th wedding anniversary. They have seven kids, which means Wes is motivated to find what works and help you apply it to grow your sales so he can buy diapers, groceries, braces...and bourbon.

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