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Sales Training + Inbound Marketing + HubSpot

Your Team Webinars Are a Total Waste of Time, Talent, and Treasure

Posted by Wes Schaeffer | Nov 13, 2019 3:43:00 PM

If your employees are your most valuable asset, why do you abuse them when it comes to conducting internal webinars/team meetings?

Ok, maybe "abuse" is a strong word...then again, maybe it's not strong enough.

You are certainly abusing your bottom line when you don't have your shit together when you conduct one of these mandatory thingies.

Let's look at the math:

  • 15 employees on a call
  • $50,000 annual salary = $25 per hour
    • If you're paying them $25/hr they better be producing $50 to $100/hr for you.
  • Sitting on hold for 15 minutes because you can't get your webinar software to load costs you
    • 15 staff x .25 hr x $100 (opportunity costs) = $375 sitting on hold
    • $375 x 50 weeks/year = $18,750 in lost sales and production because you can't start a meeting on time

Fifteen (15) employees at $50k/year NOT producing for 15 minutes because you can't start on time, haven't done a dry run of your presentation, and haven't checked for the latest updates of your software, or you can't get the projector to connect and put formerly-motivated prospects on ice is costing you a lot.

Fifty (50) employees at $50k/year sitting around for 15 minutes = $1,250 per week = $62,500!

Would you pay out of pocket that kind of money to spend 15 minutes with someone? (If so, please click here to pay me $1,250 to spend 15 minutes with you to help you master technology.)

Yes, that's a real link.

Yes, I will gladly train you for 15 minutes for $1,250 to help you master technology. 

It is better to spend more than you wanted than less than you should.

What if you have 100 people on your team earning $100,000 per year? 

That $1,250 investment in yourself would save you $10,000 on just one webinar.

If you're just 5 minutes late every week for your team meeting and you have 100 people earning $100,000 per year, that costs you $150,000 in lost opportunity costs.

Crazy isn't it?

A stitch in time really does save 9 or $10,000.

Ready to improv your stitching skills?

Prior Planning Prevents Poor Performance

Know your material.

Know your technology.

Know your tools.

Have backups for the backups.

Practice. Drill. Rehearse. (I learned that in 1996 and mentioned it in my interview with legendary sales trainer Tom Hopkins on The Sales Podcast.)

tom_hopkins_sales_podcast_115.jpg

It can be tough to go it alone when you're learning something new while also focusing on delivering an impactful message.

Good thing you're not alone.

Now go sell something.

Topics: Video marketing, Sales Presentations, Webex, Preparation, Webinar Marketing Best Practices, Webinar, Persistence

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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You're dealing with a human on the other end of your phone, chat window, or social media post. They are frustrated, upset, concerned, and angry. They come to you seeking help. How easy are you to be found and how prepared are you to meet them where they are? Let's talk. ~Wes

Wes Schaeffer, The Sales Whisperer® helps you grow your sales.

 
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