David Sandler, in his timeless "bike book" titled "You Can't Teach A Kid To Ride a Bike at a Seminar" calls it "Up Front Contracts."
Steve Clark calls it "close first, then present."
Alan Weiss, in his $150 book "How to Write a Proposal That's Accepted Every Time" calls it "conceptual agreement on outcomes." (This is dealing more with the proposal stage of the sales cycle but he's still setting a firm agenda with clear expectations as to what is to follow.)
When expectations are clear, the prospect is relaxed, you are confident and a sale can be made. Use this Sales Agenda Template to grow your sales.
To accelerate your understanding and growth with this Sales Agenda Template enroll in one of my private consulting offerings.