I cringe when I *hear...
Wes, Infusionsoft is hard."
(*Building a business is hard. Creating processes is hard. Mapping out your processes is hard. But what's the alternative? Going back to your W2 job?)
Sure, learning any new program has its ups and downs, tips and tricks, nuances and subtleties. Infusionsoft is no different.
But the absolute biggest hindrance I see slowing the progress of new Infusionsoft users is not the software.
Lack of a documented process is holding you back from massive growth!
THERE! I said it.
Now you have two choices:
- Click away and find a kinder, gentler "guru" that'll take longer to tell you this while he bills you by the hour, or
- Realize that I'm speaking the truth and that this is your opportunity to build a solid foundation for your business that will enable you to take your business to new levels.
But beware, the trouble with opportunity is that it always comes disguised as hard work and is dressed in overalls.
The saying "garbage in, garbage out" is more applicable to Infusionsoft than any other software you'll ever own.
Why? Because it's 4 things in 1:
- Email marketing like Constant Contact or AWeber.
- Ecommerce like 1ShoppingCart or Premium Web Cart.
- CRM like Salesforce.com.
- Affiliate marketing like Commission Junction or ClickBank.
- All of the above with free, unlimited tech support to help even the most marketing-challenged person get the most out of your Infusionsoft application.
(The key to Infusionsoft mastery is business process mastery. You can't have one without the other. To get help in these areas, check out my resources below.)
So what's your profit-producing process?
How do prospects find you? What are you doing to proactively, predictably, repeatedly and profitably make that happen? What's your powerful message and do you deliver it in a powerful manner?
What happens after you are found? How are prospects greeted on the phone, in person or online? How many rings does it take to answer the phone? Is your place of business clean, organized, well-staffed, friendly and helpful?
What's your sales cycle? Is it a one-call close or does it take 30-60-90+ days? How are demos handled? How do you respond to RFIs, RFPs and RFQs?
Who does order fulfillment? Do you "ship and forget" or do you strive to "WOW" your new clients?
How do you recruit and pay referral partners, joint venture partners and affiliates?
What's your process for up-selling and cross-selling to new clients? (The easiest time to make a sale is right after you make a sale!)
Then how do you get referrals and testimonials?
If you can only answer one or two questions, you're not alone.
As soon as you can answer them all—and automate it—you will be alone...at the top.
If you're afraid of the top because someone once said it's lonely up there, forget them. There are plenty of good people at the top that welcome the company.