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Create Comics To Convert Customers, With Stu Heinecke

Use Contact Marketing To Deliver Insight

Click here to download the episode. 



Direct Mail Marketing Tips you'll learn today on The Sales Podcast...

  • Why business cards are "inert...actually, they're dead"
  • Wall Street Journal cartoonist
  • Why use comics/cartoons in your work to get any meeting
  • Humor is insight
  • A point of agreement is insight
  • How to use contact marketing to deliver insight
    • Call the executive assistant
    • Get his/her email
    • Multiple touches


Pick My Brain For 90 Minutes


  • Send them content that highlights the recipient
  • Make the packaging standout
  • Has 1,600 cartoons with data insertion points ("wide personalization")
  • "Deep personalization" involves creating a dossier on someone (by scraping or tools like Seamless AI) to send truly customized marketing information
  • How to use visual metaphors
  • From Playboy to the Wall Street Journal
  • When the ideas hit him for the best cartoons
  • Can take days to come up with an idea
  • Was never trained as an artist
  • Took a few live image sketch classes
    • With charcoal
    • Some in 15 seconds
  • The importance of hands
  • How to direct the eyes
  • His reply to "Humor doesn't work in marketing!"

Links Mentioned In This Interview With Direct Mail Marketing Expert, Stu Heinecke

Only sales wimps join masterminds.