Ever stretched a piece of rebar until it breaks?
Not only is it hard to do, it then becomes 100%, totally, completely worthless and leaves you with wasted time, energy, and material.
This is how business and life is when you negotiate like an asshole.
You need to leave some meat on the bone or your prospect, vendor, contractor, or employee will begin looking elsewhere to answers to their problems.
Watch how the idiots in D.C. and around the nation are trying to negotiate.
Look behind the curtain.
Set aside your emotions.
Detach and pay attention.
Disengage from the chest-thumping and peacocking of the average idiot online and learn.
We're watching people negotiate $4.5 TRILLION budgets.
These people have armies of staff members, legions of lobbyists, crews of consultants, and gaggles of media and PR experts on their teams jockeying for position.
Some are pushing too far.
Some are not pushing far enough.
Elevate yourself from the Mediocre Majority and learn how the game is played, then go play it yourself.
Now go sell something.