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Go For Stupid With Steve Sims

The art of achieving ridiculous goals



Professional Sales Tips you'll learn today on The Sales Podcast...

  • From Steve:
    • "What would you achieve if you weren’t afraid of being laughed at? In the age of “gotcha” culture, people are terrified to do anything that might be laughed at. Steve Sims is the exact opposite. In Go For Stupid: The Art of Achieving Ridiculous Goals, Steve teaches you how to ignore what everyone else thinks and go for big, stupid, ridiculous goals. From organizing a private dinner in front of Michelangelo’s David, to securing a tour of SpaceX led by Elon Musk himself, his accomplishments always start with the same questions: How far can I take this? What would make this a stupid achievement? Steve examines famously stupid goals in history, the key habits of successful people, and lessons from his own career to help you let go of your fear and get out of your own way. If you do something amazing, you will be ridiculed until you are revered. Stop overthinking and go for ridiculous, stupid goals. Once you “go for stupid,” you open the door to the life you always dreamed about."
  • Your failures teach you something
  • We're more afraid of people laughing at us
  • Ignore the laughter
  • Most entrepreneurs become bankrupt as soon as they make it
  • We think we are good at everything
  • "I bet you can't do that for $10."
  • Stop focusing so much on your weaknesses
  • If you can turn a weakness into a strength, it wasn't really a weakness, it was just something you didn't focus on. 

Related episodes and posts

  • What can I do that produces a great ROI?
  • He works on an ROE: Return On Effort and Energy.
  • Speaks to 60,000 people at a time
  • Reaches out to Elton John
  • For 25 years he worked for billionaires
  • Worked with major brands
  • All billionaires started off living normal lives and they were aggravated
  • Elon Musk was aggravated that it took five days to transfer digital money
  • Billionaires are aggravated, created something, and used that momentum to build again
  • They want to make an impact
  • How do you handle your time?

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  • Steve was a bricklayer from East London, "it was an awful life."
  • He saw people in their 30s, 40s, and 50s in the same bar fights and he didn't want to be there doing that
  • Kicked out of school at 15 and started bricklaying
  • His granddad was in his 80s and was still on the building site
Is this really my life?"
  • His grandfather blew in his tea and said, "If you don't quit today, this will be you tomorrow."
  • He was not afraid of working hard.
  • You try jobs you're ill-qualified for and got fired a lot
  • He was a bar bouncer and could see how people interacted
  • He had a pedestal to watch human interaction
  • He'd engage with patrons and invite them to other clubs he worked
  • When your mind is open to opportunities, you see them everywhere
  • It was like "The Matrix"
  • People with money act a certain way
  • The phonies act like dicks.
  • Talked his way into a stock broker job in Hong Kong and was fired after two days
  • Moved to Bangkok, to Geneva, to Palm Beach, to LA
  • He was trying to make connections to get a job
  • His wife told him, "This is your job."
  • One of the first executive concierge companies in the world


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  • His wife knew Steve's superpower was ignorance
  • He gets so focused that he doesn't know anything he focuses on can go wrong
  • Go for stupid goals, not impossible goals
  • Make them stupid so you'll attack them with childlike curiosity
  • Have a healthy relationship and be healthy could be a stupid goal.
  • Things go sideways, you fix them.
  • I'm the man I say I am.
  • Sims Media
  • Don't create a persona that is not you
  • His job is to make it easy for you to decide if you want to play in his sand pit
  • He wants to be impossible to misunderstand
  • No one is confused about him
  • He doesn't use any marketing techniques
  • Confusing your clients is a cancer
  • You can't stand out without standing up
  • Don't settle in if you want to stand out
  • His books are simple shit that people avoid
  • People need simple
  • Intense distraction and distortion right now
  • Everyone has an opinion but nobody knows what's happening
Confusing your clients is a cancer."
  • We don't like change
  • We only like musicians when they stick with what they were doing
  • There's an entitlement going around
  • Anyone you revere probably went through some shit
  • You must be willing to be jeered at
  • "They will always laugh at you just before they applaud." ~Elon Musk
  • The book has him landing more speaking gigs
  • Support people, don't laugh at them
  • Trying to start a movement to go after big stupid goals
  • TikTok is the Wild West
  • He's not a fan of TikTok...but he's not so stupid to ignore it!

Sales Growth Tools Mentioned In The Sales Podcast

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  • Guest Site: https://www.stevedsims.com/
  • Guest Twitter: https://twitter.com/stevedsims
  • Guest Instagram: https://www.instagram.com/stevedsims/
  • Guest LinkedIn: https://www.linkedin.com/in/stevedsims/
  • Guest TikTok: https://www.tiktok.com/@stevedsims


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