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Sales + Inbound Marketing + HubSpot

How To Be Relevant, Popular, and Attainable in SEO, Stephan Spencer

Posted by Wes Schaeffer | August 16

How To Get Free Leads To Your Site 

Click here to download the episode. 



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Sales Tips you'll learn today on The Sales Podcast...

  • SEO is the fastest and most direct path from your prospects to you
  • You can rank in four to 12 months AFTER you've implemented
  • Find your keywords
    • Title tags are vital
    • File names are important
    • And alt atribute
    • DO NOT DO SEO STUFFING!
  • Relevant, popular, and attainable
  • Meta description is not that important
  • Be outcome vs activity-focused
  • Find experts in niches to bring onto your team
  • The SEO B.S. Detector and and SEO Hiring Blueprint
  • "So tell me about your process of optimizing meta keywords."

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  • Your quality posts and pages represent your army of sales people
  • Thin content (under a few hundred words) are not valuable
  • Tag pages can create duplicate content and mess
  • Do you have control over you Robots.txt file to add "NoIndex" to bad listings?
  • Create remarkable content
  • Create curiosity with your headline
  • Be careful about linking to content producers and having them provide content
  • Outsource your writing to great writers
  • E.A.T. of SEO
  • Be relevant
  • Be authoritative
  • Video is important
  • Leverage YouTube Trends
  • YouTube supports hashtags now
  • YouTube transcribes your video
  • Take SRT file and upload it with your native video to LinkedIn

Links Mentioned In The Sales Podcast

Topics: The Sales Podcast, Podcast, Inbound Marketing, Outbound Marketing

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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Here's what you and I both know. With all the streaming and social media options you have at your fingertips, the only reason to browse a site like this is that you're either not making enough money or you're working too hard for the money you're making. That means you need to get better at sales, at marketing, and/or at choosing and using the right tools to scale your sales. So contact me and let's see if we can work together. ~Wes

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