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~ whisper ~

Sales + Inbound Marketing + HubSpot

Appear Bigger Than You Are With Smith AI

Posted by Wes Schaeffer | September 01

Use Artificial Intelligence To Provide Better Custom Support 

Click here to download the episode. 


Sales Tips you'll learn today on The Sales Podcast...

  • Smith is an expert like a blacksmith
  • Live and AI receptionist and website chat for the SMB space
  • AI for chat on your site
  • US-based English and Spanish instant translation for chat
  • Playbooks allow workflows/sequences that can ask language preference
  • Consumers want instant answers and responsiveness
  • Maddy and I don't like AI bots to act like humans so admit that your bot is not human
  • You and your prospects want to be efficient with their time


  • Refer your visitors to great resources to build good will
  • It's inefficient for you to have a skilled expert answering your phones
  • Their AI helps their receptionists know how to respond
  • Your playbook will build over time so stick with it
  • Just get started. You'll get a report after each call/chat.
  • Responsive vs Perfection
  • Cloud phone pad
  • Track marketing campaigns
  • Text from the system
  • Whitelist numbers
  • Overflow, i.e. answer if I don't pick up
  • Test them with their free trial
  • Secret shop them!
  • Calculate your own time value
  • Ignorance is not bliss
  • Month-to-Month
  • Choose-your-own-adventure
  • Make outbound calls to confirm appointments
  • Spam calls are blocked automatically for free
  • Calls can be blocked and/or routed
  • They'll be responding to text messages as well

Links Mentioned In The Sales Podcast

Topics: The Sales Podcast, Podcast, Inbound Marketing, Outbound Marketing

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.


Listen to Wes Schaeffer host The Sales Podcast on iTunes   stitcher-white-300x65   Listen to Wes Schaeffer host The Sales Podcast on TuneIn.   Listen to Wes Schaeffer host The Sales Podcast on CastBox.

Subscribe to The Sales Podcast with Wes Schaeffer, The Sales Whisperer® on iHeart Radio.   Subscribe to The Sales Podcast with Wes Schaeffer, The Sales Whisperer® on Google Play.  Subscribe to The Sales Podcast with Wes Schaeffer, The Sales Whisperer® on Spotify.

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Here's what you and I both know. With all the streaming and social media options you have at your fingertips, the only reason to browse a site like this is that you're either not making enough money or you're working too hard for the money you're making. That means you need to get better at sales, at marketing, and/or at choosing and using the right tools to scale your sales. So contact me and let's see if we can work together. ~Wes

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