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Make Money With Video With Weather Network Veteran Sheryl Plouffe

Get discovered on YouTube and grow your sales

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Sales Tips you'll learn today on The Sales Podcast...

  • 17 years at the Weather Network
  • Position yourself as an authority with video
  • Generate your own buzz
  • Get more PR as an offshoot
  • Build your digital footprint/presence
  • "Daily Mail UK" found her and linked to her
  • YouTube is a discovery platform
  • Reverse engineer the Google/YouTube algorithm
  • Go all-in on one core platform
  • She shifted from Facebook to YouTube to be discovered by more people
  • Facebook is good for nurturing existing customers (As Jay Baer mentioned many years ago)
Jay Baer on The Sales Podcast number 15

Eat This To Sell More

Show up. Add value. Grow."
  • Get a good, simple tripod for $30 to hold your smartphone
  • Keep it simple
  • "Uncover the Expert In You"
  • Don't drive ads to content when you're new to this
  • Build a proven model first
  • Planning your content is good
  • It takes experience to "News Jack" (See what TeeJ Mercer says about that)
  • Don't let your perfectionism keep you from launching
  • Quality of quantity
  • Three years ago she would've said "two minutes or less"
  • Now it's "am I showing up and adding value"

Links Mentioned In The Sales Podcast