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Have Wes Coach You For 90 Days

Make Money With Video With Weather Network Veteran Sheryl Plouffe

Posted by Wes Schaeffer | Jun 18, 2020 2:22:30 PM

Get discovered on YouTube and grow your sales

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Sales Tips you'll learn today on The Sales Podcast...

  • 17 years at the Weather Network
  • Position yourself as an authority with video
  • Generate your own buzz
  • Get more PR as an offshoot
  • Build your digital footprint/presence
  • "Daily Mail UK" found her and linked to her
  • YouTube is a discovery platform
  • Reverse engineer the Google/YouTube algorithm
  • Go all-in on one core platform
  • She shifted from Facebook to YouTube to be discovered by more people
  • Facebook is good for nurturing existing customers (As Jay Baer mentioned many years ago)
Jay Baer on The Sales Podcast number 15

Eat Better, Sell More

Show up. Add value. Grow."
  • Get a good, simple tripod for $30 to hold your smartphone
  • Keep it simple
  • "Uncover the Expert In You"
  • Don't drive ads to content when you're new to this
  • Build a proven model first
  • Planning your content is good
  • It takes experience to "News Jack" (See what TeeJ Mercer says about that)
  • Don't let your perfectionism keep you from launching
  • Quality of quantity
  • Three years ago she would've said "two minutes or less"
  • Now it's "am I showing up and adding value"

Links Mentioned In The Sales Podcast

Topics: The Sales Podcast, Professional Development, Marketing Automation, Digital Marketing, Entrepreneur

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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