<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1581599555431982&amp;ev=PageView&amp;noscript=1">

~ whisper ~

Sales + Inbound Marketing + HubSpot

Set Yourself Free (With Better Inbound Marketing)

Posted by Wes Schaeffer | January 31
Superior Marketing Will Set Your Business Free

In the book of John we are told that the truth will set us free.

Today, the truth is setting free many weak businesses run by good people and good businesses run by weak people.

The problem is they are being set free of the opportunity of running their business.

Related Articles:

The truth behind the truth is that consumers "vote" with their wallets and as consumers are FAST becoming more discerning with their spending those who implement SUPERIOR MARKETING of their goods and services are being rewarded with an increasingly larger share of that vote. As it should be I might add.

Notice that I said superior MARKETING, which is idealy done as inbound marketing.

NOT inventors or manufacturers or distributors but marketers that create inbound sales.

Embrace Your Superiority

But to be a superior marketer you must be comfortable thinking of yourself as superior, thinking of your product as superior, thinking of your service as superior, thinking of yourself as worthy of superior pricing and then being comfortable telling the world that you are superior.

But there's a catch:

For well over a generation we have been force fed such drivel and nonsense as "outcome based education" and "non-competitive" sporting leagues where our kids play games but they don't keep score.

10 Ways To Make Inbound Sales

(As a matter of fact, in May I attended a soccer game played by the young daughter of a college classmate of mine in Chicago and the parents were not allowed to cheer! I kid you not. They didn't want to create too much pressure or hostility with exuberant applause and support. You can't make this stuff up.)

But the marketplace keeps score.

Your prospects keep score. Your clients keep score.

So how do you rid yourself of the thinking that it's rude to toot your own horn? How do you become comfortable developing and sending superior marketing that sets you apart from the competition, that builds value in the minds of your prospects and gives you the right to charge premium pricing while your competition grovels for crumbs and negotiates on such erudite items as free shipping and engraving?

Several ways:

  1. Find someone that has superior knowledge or expertise in a particular field in which you need to improve.
  2. Be open to review by your peers and ignore the fence-sitters and bystanders and peanut gallery that do nothing but live to critique the PRODUCERS.
  3. Find someone that has produced superior results of their own AND ARE STILL DOING IT. I say "still doing it" because our marketplace, nation and world are changing before our very eyes and marketing plans and tools and techniques that made money in early 2008 may be pooh pooh today.
  4. Seek out "devil's advocates." If your idea or program can't stand up to a little scrutiny by a fellow expert with a different viewpoint then how tough are you and how good is your plan? Really. Tough times call for tough people taking tough action. Now sit up straight and take it like a professional. Remember, it's just business.
  5. It's OK to listen to well-meaning friends and family if they have no agenda, no axe to grind and are close to the ideal profile of your prospects.

You can choose to develop yourself. You can choose to make yourself superior to the vast majority of your competitors. You can choose to make more money in a down economy than your competition ever made in a good economy.

But choose you must.

If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:

Good Selling,

Your Success Is Guaranteed

Topics: Book of John, Marketing, Truth, Bible, Inbound Marketing

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.


Listen to Wes Schaeffer host The Sales Podcast on iTunes   stitcher-white-300x65   Listen to Wes Schaeffer host The Sales Podcast on TuneIn.   Listen to Wes Schaeffer host The Sales Podcast on CastBox.

Subscribe to The Sales Podcast with Wes Schaeffer, The Sales Whisperer® on iHeart Radio.   Subscribe to The Sales Podcast with Wes Schaeffer, The Sales Whisperer® on Google Play.  Subscribe to The Sales Podcast with Wes Schaeffer, The Sales Whisperer® on Spotify.

Use these tools to grow your sales,...


Related Posts

see all

Shop Wes's Store

Grow your sales in the store of Wes Schaeffer, The Sales Whisperer.

What's Wrong?

Wes Schaeffer, The Sales Whisperer® helps you grow your sales. Sales? Marketing? CRM?

Here's what you and I both know. With all the streaming and social media options you have at your fingertips, the only reason to browse a site like this is that you're either not making enough money or you're working too hard for the money you're making. That means you need to get better at sales, at marketing, and/or at choosing and using the right tools to scale your sales. So contact me and let's see if we can work together. ~Wes

Bring Wes To Your Office

Related Posts

see all