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Sales Training + Inbound Marketing + HubSpot

Sales Nexus CRM Craig Klein on The CRM Sushi Podcast

Posted by Wes Schaeffer | Nov 15, 2019 2:04:18 AM

Use This CRM To Get Organized and Grow Sales 

Click here to download the episode. 


Sales Tips you'll learn today on The Sales Podcast...

  • Formerly in sales and frustrated with ACT! and Salesforce in the energy sector in Houston
  • Moonlighted on the side while developing his CRM and launched in 2003
  • He targeted the big CRM—ACT!—and offered an online home for companies using ACT!
  • Helped those users transition
  • Average customer lifetime for a SaaS CRM is only 28 months
  • Buyers get distracted by the bells and whistles of the new CRM
  • You need to get your salespeople to use the CRM
  • What do you need to know about your customers?
  • "Why do you need to spend this money in the first place?"

Get Unlimited Sales-Growth Help

  • The marketing automation industry has done a disservice to sales teams over the last decade
  • We try to "warm up" leads for salespeople and then marketing washes their hands
  • But sometimes it takes longer to close due to nothing the salesperson did or didn't do
  • Which department is most important: sales or marketing?
  • Most people have haphazard sales processes
  • Includes marketing automation
  • There is a lot of low-hanging fruit in your database of old leads
  • If your list size is 2,000 and you have an average sale of $2,000 you'll make an extra $8,000 per month, every month you stay in touch
  • Write down your customer's pains and send an email addressing each of those pains
  • Works in all browsers
  • Mobile app has business card scanner
  • Great reporting/dashboard
  • Leave a voice note that is transcribed automatically onto the contact record

Links Mentioned In The Sales Podcast

Topics: The Sales Podcast, Podcast, Inbound Marketing, Outbound Marketing

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.


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Here's what you and I both know. With all the streaming and social media options you have at your fingertips, the only reason to browse a site like this is that you're either not making enough money or you're working too hard for the money you're making. That means you need to get better at sales, at marketing, and/or at choosing and using the right tools to scale your sales. So contact me and let's see if we can work together. ~Wes

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