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Sales Nexus CRM Craig Klein on The CRM Sushi Podcast

Posted by Wes Schaeffer | Nov 15, 2019 2:04:18 AM

Use This CRM To Get Organized and Grow Sales 

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Sales Tips you'll learn today on The Sales Podcast...

  • Formerly in sales and frustrated with ACT! and Salesforce in the energy sector in Houston
  • Moonlighted on the side while developing his CRM and launched in 2003
  • He targeted the big CRM—ACT!—and offered an online home for companies using ACT!
  • Helped those users transition
  • Average customer lifetime for a SaaS CRM is only 28 months
  • Buyers get distracted by the bells and whistles of the new CRM
  • You need to get your salespeople to use the CRM
  • What do you need to know about your customers?
  • "Why do you need to spend this money in the first place?"

Bounce Back From The Shutdown With This Free Group

  • The marketing automation industry has done a disservice to sales teams over the last decade
  • We try to "warm up" leads for salespeople and then marketing washes their hands
  • But sometimes it takes longer to close due to nothing the salesperson did or didn't do
  • Which department is most important: sales or marketing?
  • Most people have haphazard sales processes
  • Includes marketing automation
  • There is a lot of low-hanging fruit in your database of old leads
  • If your list size is 2,000 and you have an average sale of $2,000 you'll make an extra $8,000 per month, every month you stay in touch
  • Write down your customer's pains and send an email addressing each of those pains
  • Works in all browsers
  • Mobile app has business card scanner
  • Great reporting/dashboard
  • Leave a voice note that is transcribed automatically onto the contact record

Links Mentioned In The Sales Podcast

Topics: The Sales Podcast, Marketing Automation, Digital Marketing

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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