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The Sales Whisperer® blog is a compilation of podcasts—The Sales Podcast and The CRM Sushi Podcast—How-To articles and videos, inspirational posts, a little humor, and a whole lot of common sense. Subscribe here to have Wes Schaeffer's musings sent to your inbox for free from time to time. It's the best way to keep your sanity in this world of flash, gimmicks, and goo-roos.

Rohan Kale Gets You 49% More Business With Animated Video

Posted by Wes Schaeffer | October 09

Get 49% more annual revenue than your competitors

Stream below or right click here to download the episode. 

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Sales Tips you'll learn in The Sales Podcast...

  • From India living in Germany
  • Was not satistied but was young
  • Lost all of his money gambling by age 20
  • Got a student loan and moved to Germany
  • He did not know German but he did know English
  • Completed his Masters and got a job at Daimler and within two years he was able to pay off his debt
  • But he wanted to do something on his own for himself
  • The 49% growth came from split testing landing pages with and without video
  • Animated videos and explainer videos as well as FAQ videos
  • He's against the whiteboard videos
    • These are okay for explainer videos
  • He prefers motion graphics and full color videos
  • Rohan Kale is self-taught
  • Learned from independent contractors in Asia to keep costs down
  • If you are a personal brand you need to be on screen vs. using an animated video
  • If you have a certain process you can use explainer videos
  • The script is the heart of the process
    • 60-90 seconds (150-225 words)
    • Punchline / hook
    • State a couple of problems
    • Introduce the solution
    • Link yourself as the solution
    • Include some credibility triggers
    • Leverage third party references as a credibilty trigger if you are new
    • Call-to-Action
  • The storyboard is next (Camtasia is a video tool)
    • Shows the graphics that will go along with the script
    • Pixabay has free graphics
    • Canva enables you to edit those graphics
    • Audio Jungle for affordable music
  • Make a simple PowerPoint presentation
  • Then do your voiceover
  • Make sure the images flow
  • There  can never be too much video
  • Use captions for Facebook video ads
    • They need to be 15-20 seconds, 30 seconds max
  • He uses YouTube a lot but Wistia helps you with testing for new videos
  • You need to be doing Facebook Live if you are a personal brand 3-4 times per week
  • 20% creation and 80% distribution
  • He is getting thousands of views by posting on LinkedIn
  • Now LinkedIn has video
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Links Mentioned In The Sales Podcast

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If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:

Now go sell something.

Topics: The Sales Podcast, Entrepreneur, Podcast, Entrepreneurship, Inbound Marketing, Rohan Kale

Written by Wes Schaeffer

The Crash Test Dummy for discovering proven, transferable, reliable tools for creating inbound sales.

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