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Sales Training + Inbound Marketing + HubSpot

Do You REALLY Want To Create a Legacy?

Posted by Wes Schaeffer | Dec 10, 2013 6:50:21 AM
When I read Seth Godin's post on the passing of Nelson Mandela, his last sentence resonated with me.
If you don't require the journey to be easy or comfortable or safe, you can change the world.

There is a lot of fluff and puff and smoke and mirrors and bullshit and lies floating around out here on the internet that it's easy-peasy, lemon squeasy to build a business, reach your dreams, own your own jet and fly it to your own private island and be invited to Hollywood parties and to ring the bell on the NYSE with just a pretty vision board, a Twitter account and a big smile. (Reminds of a good book.)

Sure, overnight successes do happen. And people do get bitten by sharks but survive and swim against the tide, use spare fishing line to sew their arm back on as they sit on the beach and are then use an umbrella to guide lightning to the wound to carterize it and stop the bleeding so they can get to the grocery store to cash in on the winning lottery ticket they bought that morning.

It happens.

But more of us are like Samuel Truett Cathy, the founder of Chick-fil-A, who grew up during the Great Depression. His parents took in boarders to make ends meet.

Growing up in a boarding house introduced me to hard work and taught me the value of diligent labor. I learned to shuck corn, shell peas, wash dirty dishes, set the table, shop for my mother at the corner grocery store and even flip eggs and pancakes on the grill.”

Truett worked hard and had goals but then World War II started so he joined the Army and put his dreams on hold. This enabled him to save enough money to open a restaurant.

He and his brother opened their restaurant when they returned from the war. They worked their butts off . Then Truett's brother died in a plane crash in 1951, but Truett kept going.

He eventually opened a second restaurant only to have it burn down. He kept going for four more years to perfect his boneless chicken sandwich.

How did things work out for this "not-quite-an-overnight-sensation"? In 2012, Chick-fil-A did $4.6 billion.

And the rest is history.

Truett Cathy wanted to create a legacy. That vision guided him over the rocks and boulders that would have, should have, could have stopped him in his tracks.

Are you ready, willing and able to work that hard? If so, you too, can create a legacy that outlives - and out-serves - your singular efforts.

Hint: Truett had his brother to help him get started and stay the course. If you don't have a great sibling to help, check out the Make Every Sale program.

If you need more help growing your sales, consider the following resources:

Or just contact me and we'll set a time to speak.

Good Selling,

Topics: Chick-fil-A, Seth Godin, Business Coaching, Keap Infusionsoft CRM, Celebrity

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.


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