<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1581599555431982&amp;ev=PageView&amp;noscript=1">

~ whisper ~

Sales + Inbound Marketing + HubSpot

Meet Copywriting Dojo Founder Raf Marabut

Posted by Wes Schaeffer | March 19

Get your copywriting done right with fees that aren't out of sight 

Click here to download the episode. 



[ LISTEN NOW ON ITUNES ]

Sales Tips you'll learn today on The Sales Podcast...

  • Four years as a direct response copywriter
  • They are taught English from grade school
  • 4,300 members in his Facebook group for copywriters
  • Worked for a digital marketing ad agency
  • The concept of direct response copywriting was new to him. Most were accustomed to writing ads and slogans.
  • Now he coaches and mentors and teaches copywriter
  • His friend is an attorney and thought he was doing "copy rights!"
  • Direct response copywriting is all about selling via the written word
  • You run an ad to a page and you expect them to buy as soon as they read the page. It's more measurable and convenient for businesses looking to grow sales quickly.
  • Copywriting is a deep rabbit hole
  • Start with templates and frameworks to begin then break the rules to apply the art once you are familiar with the "rules" to find your own style
  • The formulas do work but as Eugene Schwartz says "Formulas work once." He's a bit on the advanced side.
  • Gary Halbert is a great place to start. 
  • Formulas
    • AIDA
    • PAS
    • Viking Velociraptor
      • Verify something the audience has seen or thought
      • Validate the way they feel about it
      • Vantage 
      • Share common Values
      • Point out a Villain you help them "stick it to"
  • Templates
    • Sales letters
    • 21 Step Perry Belcher
  • "Knowledge without action is still inaction."
  • Start writing to get better at writing
    • Social media posts
    • Emails
    • Look for engagement
  • Look for swipe files
  • Start small
  • Understand that rejection is part of business growth

Related Articles:

Links Mentioned In The Sales Podcast

Topics: Copywriting, The Sales Podcast, Podcast, Inbound Marketing, Outbound Marketing

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

LISTEN TO WES'S PODCAST ON

Listen to Wes Schaeffer host The Sales Podcast on iTunes   stitcher-white-300x65   Listen to Wes Schaeffer host The Sales Podcast on TuneIn.   Listen to Wes Schaeffer host The Sales Podcast on CastBox.

Subscribe to The Sales Podcast with Wes Schaeffer, The Sales Whisperer® on iHeart Radio.   Subscribe to The Sales Podcast with Wes Schaeffer, The Sales Whisperer® on Google Play.  Subscribe to The Sales Podcast with Wes Schaeffer, The Sales Whisperer® on Spotify.

Use these tools to grow your sales,...

FIX YOUR FOLLOW-UP FAILURE
FIX YOUR FOLLOW-UP FAILURE

Related Posts

see all

Shop Wes's Store

Grow your sales in the store of Wes Schaeffer, The Sales Whisperer.


What's Wrong?

Wes Schaeffer, The Sales Whisperer® helps you grow your sales. Sales? Marketing? CRM?

Here's what you and I both know. With all the streaming and social media options you have at your fingertips, the only reason to browse a site like this is that you're either not making enough money or you're working too hard for the money you're making. That means you need to get better at sales, at marketing, and/or at choosing and using the right tools to scale your sales. So contact me and let's see if we can work together. ~Wes

Bring Wes To Your Office

Related Posts

see all