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The Sales Whisperer® blog is a compilation of podcasts—The Sales Podcast and The CRM Sushi Podcast—How-To articles and videos, inspirational posts, a little humor, and a whole lot of common sense. Subscribe here to have Wes Schaeffer's musings sent to your inbox for free from time to time. It's the best way to keep your sanity in this world of flash, gimmicks, and goo-roos.

Pete Olsen: Top 10 Ranked Marketer In The World Helps You Grow Sales

Posted by Wes Schaeffer | October 06

About Today's Guest on The Sales Podcast

Pete Olsen didn't start out in marketing. As a 1993 graduate of the United States Naval Academy, which, by the way, is ALMOST as good as the United States Air Force Academy!, he served his 5 year commitment as a naval officer then entered Corporate America with J&J and Taylor Made.

But, like me, he hated having a boss and "fired his boss" in 1999 to pursue his entrepreneurial dream. He moved to Montana from SoCal and did quite well in real estate until the big collapse of 2008.

It was then that he learned about social media and how he could build something that is more permanent. Now he helps others do it as well.

Rubber-Meets-The-Road Sales Tip

  • “If you’re not changing you’re dying.”
  • Dec 2008 and he was looking at Facebook and he thought “do I care what my high school friends are doing?” Then he put it all together.
  • Be more deliberate and patient in building your following. Interact with them.
  • Build laser-targeted followers and deliver good content. You can share content. Let people see you as the expert in your field.

If you're not changing you're dying"

  • It’s all about the conversation. When someone Retweets he sends an @ reply and says, “Thanks. What do you do?”
  • Build rapport. Have a conversation. Then when they need a Realtor or a Plumber or a Sales trainer they’ll think of you.
  • Don’t be all business all the time. Let them know you care.
  • Set aside a little time each day to work on your social media.
  • Get back to people that @ reply and ask you questions. Thank those that engage.
  • We all like to be acknowledged.

Don’t be all business all the time. Let them know you care."

  • Pete doesn’t like the validation tools on Twitter. It just makes it harder for people to engage with you. You’re telling people “Hey. I’m a real difficult people to deal with. I’m not a trusting person.”
  • You can have a welcome message that sends a direct message to new friends. They’re “okay.” They can be “spammy.” Avoid that when you can and engage personally.
  • Pete agrees that you can flood the feeds of your followers with silly, generic “thank you’s”, so make it personal. Look at their profile and personalize the message.
  • Pete has only had his website for a year. He would just chat with people and say “Hey, can we take this offline to continue the dialogue?”
  • “I hustled hard during the transition to put food on the table.” His income had dropped 80% from real estate. He started helping people with social media and was figuring it out quickly so he did for others what he was learning.

Pete did for others what he was quickly learning and doing for himself."

  • He was like a school teacher that stayed one chapter ahead.
  • Act confidently and people will think you are an expert. (The military taught him to remain calm and act confidently.)
  • This isn’t rocket science. It’s just steady, consistent effort.
  • You can’t be bombarding people all the time with your products. 3/4 should be content you share about your industry plus personal posts. Let people see you are real. Be transparent.
  • His clients appreciate getting a personal call instead of hiding behind assistants, etc.

Act confidently and people will think you are an expert."

If you liked this episode, please let me know on Twitter.

Links Mentioned

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Thank you for checking out this session of The Sales Whisperer® podcast. If you haven’t done so already, I would love if you left a quick rating and review of the podcast on iTunes by clicking on the link below! It would be extremely helpful for the show!

If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:

Good Selling, 

Topics: Pete Olsen, Peter Olsen, The Sales Podcast, Podcast, Social Media, Social Media Marketing

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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Welcome to The Sales Whisperer®

Wes Schaeffer, The Sales Whisperer® helps you grow your sales. Sales | Marketing | Technology

Great marketing makes sales easy. Great selling makes great marketing possible. Great technology delivering great marketing and sales makes you rich. The World of The Whisperer is a community of doers, of action takers, of those who walk their talk. I'm thrilled that you are here. ~Wes Schaeffer

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