Master The 6 Persuasion Power Levers With NLP & BJJ Paul Mascetta Dec 8, 2020 4:00:00 AM Wes Schaeffer The Sales Podcast Marketing Automation Digital Marketing Share this blog post on Twitter Share this blog post on Facebook Share this blog post on LinkedIn Use the Trifecta of Power To Perfect Your Persuasion [ LISTEN NOW ON ITUNES ] Sales Tips you'll learn today on The Sales Podcast... Six persuasion power levers 15 years in marketing Self-improvement junkie His friend needed a copywriter but didn't have money for a "real" one His business took off and his writing business income surpassed his day job Studied sales, psychology, NLP, persuasion Turned those into sales courses 50 training offerings now Trained over 10,000 people now Your intent determines if you're persuading or manipulating Does your offer benefit both of you? People buy emotionally and justify with logic Tap into their emotional hot buttons Find out their interests and value buttons Take control of the sales situation Have a sales sequence. Follow the Sales Agenda. Should you let leads go if they don't play ball? How to know when to choose to lose What's your sales cycle? What's your typical prospect's disposition? You have to determine their "Why" We assign emotional values to everything Demonstrate the price vs. value 80% of the sale is done before you ask for the order (which is why I say, "To Make Any Sale, You Must Make Every Sale.) Meet-n-greed Needs analysis The interview process Create rapport Awareness Align with their beliefs, thoughts, values Context, Environment, Circumstance Authenticity Find the balance between your authentic and persuasive self Authority "Influence" by Robert Cialdini People perceive who you are and you can control that Aptitude Perceived vs. real ability Persuasive aptitude Adaptability Be flexible We defend our beliefs Learn how to work around that Articulateness Handling imposter syndrome You grow into your position if you put into the work Your attitude determines your altitude Lie to yourself if your pessimism gets too loud Say a little prayer and repeat positive affirmations The Trifecta of Power Story-telling Metaphors Analogies Links Mentioned In The Sales Podcast Get The Six Persuasion Power Levers Find him at Influence Academy Subscribe to his YouTube channel If you are interested in this topic, you can also learn about this with interpersonal skills training that could give you leverage in many situations where persuasion is key.