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Master The 6 Persuasion Power Levers With NLP & BJJ Paul Mascetta

Posted by Wes Schaeffer | Dec 8, 2020 4:00:00 AM

Use the Trifecta of Power To Perfect Your Persuasion 

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Sales Tips you'll learn today on The Sales Podcast...

  • Six persuasion power levers
  • 15 years in marketing
  • Self-improvement junkie
  • His friend needed a copywriter but didn't have money for a "real" one
  • His business took off and his writing business income surpassed his day job
  • Studied sales, psychology, NLP, persuasion
  • Turned those into courses
  • 50 training offerings now
  • Trained over 10,000 people now

Eat This To Sell More

  • Your intent determines if you're persuading or manipulating
  • Does your offer benefit both of you
  • People buy emotionally and justify with logic
  • Tap into their emotional hot buttons
  • Find out their interests and value buttons
  • Take control of the sales situation
  • Have a sales sequence. Follow the Sales Agenda.
  • Should you let leads go if they don't play ball?
  • How to know when to choose to lose
  • What's your sales cycle? What's your typical prospects disposition?
  • You have to determine their "Why"
  • We assign emotional values to everything
  • Demonstrate the price vs. value
  • 80% of the sale is done before you ask for the order
    • Meet-n-greed
    • Needs analysis
    • The interview process
    • Create rapport
  • Awareness
    • Align with their beliefs, thoughts, values
    • Context, Environment, Circumstance
  • Authenticity
    • Find the balance between your authentic and persuasive self
  • Authority
    • "Influence" by Robert Cialdini
    • People perceive who you are and you can control that
  • Aptitude
    • Perceived vs. real ability
    • Persuasive aptitude
  • Adaptability
    • Be flexible
    • We defend our beliefs
    • Learn how to work around that
  • Articulateness
  • Handling imposter syndrome
    • You grow into your position if you put into the work
    • You attitude determines your altitude
    • Lie to yourself if your pessimism gets too loud
    • Say a little prayer and repeat positive affirmations
  • The Trifecta of Power
    • Story-telling
    • Metaphors
    • Analogies

Links Mentioned In The Sales Podcast

Topics: The Sales Podcast, Marketing Automation, Digital Marketing

Written by Wes Schaeffer

Wes and his wife just celebrated their 25th wedding anniversary. They have seven kids, which means Wes is motivated to find what works and help you apply it to grow your sales so he can buy diapers, groceries, braces...and bourbon.

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