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~ whisper ~

Sales + Inbound Marketing + HubSpot

Why you must keep at least one Android around

Posted by Wes Schaeffer | April 02
These are not the droids you're looking for.

Last week I learned not everyone uses an iPhone.

(I know, I know. Next you're going to tell me there are no such things as leprechauns and that the guy I paid $100 to at the St. Patrick's Day party sold me a fake map to the pot of gold.)

The reason I tell you this is to provide some technical insight into how you may want to format your email messages inside HubSpot, Infusionsoft, Aweber, Constant Contact, MailChimp, etc.

You see, being an iPhone user, when I want to zoom in on an email I simply rotate my phone from portrait to landscape and the email adjusts to the new orientation.

Since I was sending these emails with a width of 600 pix with a right column that was set to 200 pix, I could see things fine on my iPhone in landscape.

Then my wizard technical guru genius (did I build her up enough, yet?), Denni, who is an Android user (but I still think she's super-smart because she did switch to a MacBook Pro over Christmas and she LOVES me for it! :-) told me her Android does not automatically switch to landscape mode, which meant she couldn't really read my emails on her phone.

We realized that was a problem when we saw the numbers from a recent campaign we did for one of our clients who had over 60% of the opens happen on a mobile device.

As we dove into our own numbers we realized it was time for a change.

So I've switched to a 500 pix wide, single column email newsletter layout with a 14 size Arial font.

I also adjusted the PreHeader to include a little "teaser" that shows up in the preview area of your inbox. ("Shhhhh. Be still. Be calm. Listen for the wisdom in the whisper.")

I do this in a size 8 font in a light grey so as not to take away from the message of the email but it does stand out in your inbox.

While I've always known to test my website to see how it looks in various browsers such as Chrome, Safari, Firefox and even Explorer, I guess I just got lazy in testing my emails for various devices. (Nobody's perfect.)

So test your email size and formatting and let me know what kind of improvement you see in your open and click through rates.

And if you’re looking for help on how to get the most out of your email marketing system, I’ve got a FREE ebook that you can download.

It's called "40 Ways To Profit From Your Email Marketing System."

Get 40 Ways To Do Email Right

If you need more help growing your sales, consider the following resources:

Or just contact me and we'll set a time to speak.

Good Selling,

Topics: Weekly Whisper, iPhone, Email Marketing Best Practices, Android

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.


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May I share a little sales wisdom with you?

As long as you remember that there's a scared, tired, worried, anxious, frustrated, hopeful person on the other end of the email, phone call, social media post, webinar, or letter who just wants help with what you offer, you'll be fine. If you'd like to discuss your situation with me to see how I might be able to shorten your learning curve or accelerate your growth with your CRM, your sales processes, and/or your marketing just click here and pick a time to chat. ~Wes

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