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Sales Training + Inbound Marketing + HubSpot

Why You Need An Android To Master Email Marketing

Posted by Wes Schaeffer | Jan 8, 2020 7:00:00 PM
These are not the droids you're looking for.

Last week I learned not everyone uses an iPhone.

(I know, I know. Next you're going to tell me there are no such things as leprechauns and that the guy I paid $100 to at the St. Patrick's Day party sold me a fake map to the pot of gold.)

We take things for granted in business and in life.

We think everyone is just like us.

They like the same things we like.

They eat the same foods.

They cheer for the same sports teams. GEAUX TIGERS!

But when it comes to email marketing, everyone is definitely not the same.

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Bear with me here. I promise it'll be worth it.

The reason I tell you this is to provide some technical insight into how you may want to format your emails messages inside HubSpot, Infusionsoft, Aweber, Constant Contact, MailChimp, etc.

You see, being an iPhone user, when I want to zoom in on an email I simply rotate my phone from portrait to landscape and the email adjusts to the new orientation. (It has been this way since at least 2013.)

Since I was sending these emails with a width of 600 pix with a right column that was set to 200 pix, I could see things fine on my iPhone in landscape.

Then my wizard technical guru genius who WAS an Android user (and finally switched over to iPhones and a MacBook Pro) told me her Android would not automatically switch to landscape mode, which meant she couldn't really read my emails on her phone.

We realized that was a problem when we saw the numbers from an email campaign we did for one of our clients who had over 60% of the opens happen on a mobile device.

As we dove into our own numbers we realized it was time for a change.

So I switched my email templates to a single column layout with a 14 size Arial font.

I also adjusted the PreHeader to include a little "teaser" that shows up in the preview area of the inboxes of my readers. ("Shhhhh. Be still. Be calm. Listen for the wisdom in the whisper.")

I do this in a size 8 font in a light grey so as not to take away from the message of the email but it does stand out in your inbox.

While I've always known to test my website to see how it looks in various browsers such as Chrome, Safari, Firefox and even Explorer, I guess I just got lazy in testing my emails for various devices. (Nobody's perfect.)

So test your email size and formatting and let me know what kind of improvement you see in your open and click through rates.

And if you’re looking for help on how to get the most out of your email marketing system, I’ve got a FREE ebook that you can download.

It's called "40 Ways To Profit From Your Email Marketing System."

Digital Marketing Done Right: Free Report

Or just contact me and we'll set a time to speak.

Market like you mean it.
Now go sell something. 

Topics: Weekly Whisper, Email Marketing Best Practices, Marketing Automation, Digital Marketing

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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P.S. Read this on "Why You Should Send Drunk Emails."

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