How To Do GTM Today With Moogsoft CRO, Mike Cabot
Apr 18, 2023
How to reach decision-makers in today's hybrid work environment
Professional Sales Tips you'll learn today on The Sales Podcast...
- GTM Leader | CRO at Moogsoft
- Technology has made prospecting problematic because it's everywhere.
- You need to personalize your outreach.
- Prospects expect value on the front end.
- He tells his SDR team, who is doing prospecting, to let their peers know how they are solving problems.
- You can go beyond verticals to find common ground, i.e., geography, tech stack, etc.
- Sells to Fortune 2000 companies.
- Multi-channel is how you reach ideal prospects today
Related episodes and posts
- He doesn't
- It's an exponential improvement as you layer your touches and outreach, so keep doing everything.
- It's hard to get both causation and correlation lined up perfectly.
- Buyers have spread out.
- There is less personal relationship development time now.
- Buyers are more business-oriented and focused more on goals and tasks.
- LinkedIn Navigator is a must-have tool.
- More scrutiny from buyers today.
During COVID it was 30% more work for 80% of the results."
- Reach out to Mike if you're concerned about uptime.
Sales Growth Tools Mentioned In The Sales Podcast
- Hire The Best Speaker for your sales meeting or marketing conference
- Take The CRM Quiz: get a free consultation with me
- Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program.
- The Sales Agenda: take control of every sales opportunity like a pro.
- Leadferno: Turn lurkers into leads
- Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it.
- Send Drunk Emails: ...that get opened and get you paid!
- Phone Burner: work the phone like a machine so you can be a human when you connect.
- Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for three months
- Guest Site: https://www.moogsoft.com/aiops-platform/
- Guest LinkedIn: https://www.linkedin.com/in/mikecabot/
- Support The Sales Podcast: https://bit.ly/3JOJ6jC
- Podcast website: https://www.thesaleswhisperer.com/podcast
- Apple Podcasts: https://apple.co/3PeYzKL
- Spotify: https://spoti.fi/2nEwCF8
- YouTube: https://www.youtube.com/@TheSalesWhispererWes
- Support on Patreon: https://www.patreon.com/TheWes
- Twitter: https://twitter.com/saleswhisperer
- Instagram: https://instagram.com/saleswhisperer
- LinkedIn: https://www.linkedin.com/in/thesaleswhisperer/
- Facebook: https://www.facebook.com/thesaleswhisperer
- Medium: https://medium.com/@saleswhisperer