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Sales + Marketing + Technology + Inbound Marketing

Michael Cheney: Free 7-Figure Franchise Creates Inbound Marketing

Posted by Wes Schaeffer | September 25

Grow your income by giving away 100% of your earnings

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Inbound Marketing Tips you'll learn in The Sales Podcast...

  • An un-welcomed visitor (a Brit living in Scotland)
  • Avid cyclist
  • Started as an SEO consultant in 2000
  • Learned a lot about marketing and began packaging digital products to stop traveling and training and selling in person
  • Teaching is one thing but if you can do it for people it's more effective
  • His path evolved and slowly developed into what it has become
  • He pays 100% commission to his affiliates
    • They split the high-ticket sales 50-50
    • It's a business in a box
  • Has a $20k coaching program for 90 days
  • All of his traffic comes through paid traffic and affiliate partners
    • Easier to control
    • Not liable to becoming a victim overnight to search engine changes
  • Look at what people want in the market
    • Forums
    • Pain
    • Facebook rants
  • Look at the top sellers on platforms like JV Zoo
    • All time
    • Last 30 days
  • Listen to your gut, which comes after time and experience
  • Create your avalanche offer via trial and error
    • You can overdo it
    • Make the add-ons complimentary to your main product
  • Move past your scarcity mindset
    • Help your affiliates be rich and happy
    • Give them a healthy chunk of your offerings
    • This creates a huge buzz in the market
    • This helps you build your list as well
  • He has 8 front end products with small upsells with three larger upsells
    • $2,000
    • $5,000
    • $20,000
  • But you can start small
  • Emails optins 3x per day for two months with offers
    • Learned from Ben Settle
    • People love hearing from him
    • They are stories
    • People ask to get his emails
    • It's like a soap opera
    • He doesn't give anything away for free
    • He stopped doing videos and articles
    • The value is in the pitch
    • Sales is not a bad thing
    • Eight different 7-day email series for the eight different offers
  • Sells his promos as swipe files to other marketers

Listen To Previous Episodes of The Sales Podcast  

Links Mentioned

If you liked this episode, would you please share your appreciation by letting my guest and me know on Twitter and by leaving a 5-star review on iTunes. It helps more than you would think. 

If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:

Now go sell something.

Topics: The Sales Podcast, Entrepreneur, Podcast, Social Entrepreneurship, Inbound Marketing, Michael Cheney

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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Wes Schaeffer, The Sales Whisperer® helps you grow your sales. Sales | Marketing | Technology

Great marketing makes sales easy. Great selling makes great marketing possible. Great technology delivering great marketing and sales makes you rich. The World of The Whisperer is a community of doers, of action takers, of those who walk their talk. I'm thrilled that you are here. ~Wes Schaeffer

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