Why You Must Master Membership Sites With Micah Mitchell
May 17, 2023
From sales enablement to customer education, membership sites are powerful
Membership Site Tips you'll learn today on The Sales Podcast...
- Went to the "University of Google" (didn't even graduate high school)
- Founded Memberium in 2014.
- Bought Infusionsoft in 2006.
- Focused on Infusionsoft based on the advice of a book to pick something and focus on it.
- He's not a coder, but he focused on building websites for Infusionsoft (Keap) users.
- Started on Joomla, then WordPress.
- He was doing custom websites for customers and was doing e-commerce on his own and using another CRM.
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- He bought Infusionsoft for his landscaping business (he wasn't yet focused!)
- He was not a good businessman early on.
- He hired a bookkeeper, and she never billed many of his customers.
- This all hit as 2008 was collapsing the economy, and it was too seasonal, so he shut the landscaping business down and focused on web design, and that morphed into Memberium.
- One of his website clients at the time stiffed him on a big project he built that cost him $20,000 out of his own pocket.
- From then on, he got paid upfront.
- He went back to being a solopreneur.
- He had to sell and fulfill. It was good for a while because he honed all of his skills, which helped him scale up later.
- He was making free video tutorials for Infusionsoft users.
- He helped move Jermaine Griggs to Infusionsoft.
- He put out good content and was helping people and serving the community, and he grew.
Sales Growth Tools Mentioned In The Sales Podcast
- Hire The Best Speaker for your sales meeting or marketing conference
- Take The CRM Quiz: get a free consultation with me
- Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program.
- The Sales Agenda: take control of every sales opportunity like a pro.
- Leadferno: Turn lurkers into leads
- Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it.
- Send Drunk Emails: ...that get opened and get you paid!
- Phone Burner: work the phone like a machine so you can be a human when you connect.
- Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for three months
- Guest Site: https://memberium.com/
- Guest LinkedIn: https://www.linkedin.com/in/micah-mitchell-30a6997/
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