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Sales + Inbound Marketing + HubSpot

The Proven Secret To Master SEO With Matthew Woodward

Posted by Wes Schaeffer | October 08

The Human Side of SEO

Click here to download the episode. 


Sales Tips you'll learn today on The Sales Podcast...

  • Humans have not changed in the online space/SEO
  • The principles of sales and marketing have not changed
  • Don't get sidetracked with the tools
  • Remember there are humans on the other end of the screen
  • We are easier and harder to reach
  • Make people laugh
  • Follow the process and court your prospects like a date
  • Don't skip steps
  • Add value

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  • SEO is both inbound and outbound
  • Inbound links are a "voting system" but not all links are equal
  • It's a stacked election
  • Don't get obsessive backlink disorder
  • Getting backlinks starts with creating something worth voting for by other websites
  • "Are you proud of the content you created?"
  • Organize your website as you would a brick and mortar store
  • Study your competition to see what's ranking and create better content
  • Do you need to 10X your content?
  • How to do copywriting like a professional
  • How to hire a professional copywriter
    • Questions to ask when interviewing a professional content writer
    • How much to pay for copywriting
  • No reason to struggle today
  • Social media is also an election
  • Do social media to connect with humans
  • Google Optimize is a free tool for split testing
  • He's not big on social media and does well
  • He started an SEO blog in 2012 and didn't want to use social media to promote it
  • Forums were a big thing back before social media and the humans that use them have not changed
  • He engaged the community 
  • He starts niche sites all the time currently
  • He love problem-solving content
  • Help people first
  • How to improve your website speed
  • Why buy expired domains (use Spamzilla)
  • Should you have footer links for SEO?
  • How can I help you?

Links Mentioned In The Sales Podcast

Topics: The Sales Podcast, Podcast, Inbound Marketing, Outbound Marketing

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.


Listen to Wes Schaeffer host The Sales Podcast on iTunes   stitcher-white-300x65   Listen to Wes Schaeffer host The Sales Podcast on TuneIn.   Listen to Wes Schaeffer host The Sales Podcast on CastBox.

Subscribe to The Sales Podcast with Wes Schaeffer, The Sales Whisperer® on iHeart Radio.   Subscribe to The Sales Podcast with Wes Schaeffer, The Sales Whisperer® on Google Play.  Subscribe to The Sales Podcast with Wes Schaeffer, The Sales Whisperer® on Spotify.

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Wes Schaeffer, The Sales Whisperer® helps you grow your sales. Sales? Marketing? CRM?

Here's what you and I both know. With all the streaming and social media options you have at your fingertips, the only reason to browse a site like this is that you're either not making enough money or you're working too hard for the money you're making. That means you need to get better at sales, at marketing, and/or at choosing and using the right tools to scale your sales. So contact me and let's see if we can work together. ~Wes

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