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Marketing To The Affluent With Mark Satterfield

"Sell Shit To Rich People" 



Affluent Marketing Tips you'll learn today on The Sales Podcast ...

  • Dis-qualify your prospects
  • Speak the language of your tribe
  • Mark produces daily content
  • He has a specific tone
  • He is not offensive just for the sake of being offensive
  • He has fun

Related episodes and posts

  • He has a lot of women in his groups and communities
  • People like the direct approach
  • It was an evolutionary process to start selling to the rich
  • He ran into some financial services prospects, and he liked the challenges they had in connecting with the affluent
  • Mark is a direct marketing guy
  • Direct marketing is very applicable in marketing to the affluent
  • He grew up wealthy
  • His friends are wealthy
  • The expectations of his dad was that his kids would make money, and we did
  • He had a good perspective into the lives of the affluent
  • He found it was a good niche


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  • Dan Kennedy markets to the affluent very well
  • It's still not a crowded space
  • He likes people who are selling to the wealthy
  • He likes high-end art dealers
  • He likes luxury real estate people, etc.
Why sell to poor people?"
  • Poor people will return your phone call because they have nothing else to do.
  • Poor people don't live interesting lives.
  • Their interests are narrow.
  • There are a lot of wealthy people got there by hard work.
  • Mark can be your sherpa.
  • Young people are incorrect in thinking they must be wealthy to do business with the wealthy.
  • Are you interesting?
  • If so, reach out to the wealthy.
  • Mark saw a wealthy, hard-to-reach friend engaging with a young man at a party and he gave the young man his business card because the salesman did his research.
  • Have a plan.
  • Do your homework.
  • The young salesman bought a ticket to a charity event.
  • A friend recommends that salespeople go to events in groups of two or three.
  • Dress as well or slightly better than everyone in the room.
  • The salesman played the long game.


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Take The Quiz—Find Your CRM


  • Stop jumping right into "Hey, buy my stuff!"
  • Take the time to attend the right functions
  • Where do the wealthy spend their time and get their information?
  • The wealthy read their mail.
  • His wife is into purses, and they were in Vegas hitting the shops, and he was watching the salespeople who judged them based on the simple bag she was carrying.
  • We're all judging one another.
  • Fall within the range of reasonableness.
  • He now writes books and publishes a newsletter and a group coaching program.
  • He does no one-on-one or DFY marketing for clients.
  • He's building a community now.

Sales Growth Tools Mentioned In The Sales Podcast

  • Hire The Best Speaker for your sales meeting or marketing conference
  • Take The CRM Quiz: get a free consultation with me
  • Donate: because you like the show and its no-bullshit approach, and you don't want to buy a book, software, or The Make Every Sale Program.
  • The Sales Agenda: take control of every sales opportunity like a pro.
  • Leadferno: Turn lurkers into leads
  • Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it.
  • Send Drunk Emails: ...that get opened and get you paid!
  • Phone Burner: work the phone like a machine so you can be a human when you connect.


  • Guest Site: http://www.AffluentMarketingFreeBook.com


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