Make Magnetic Marketing With These Copywriting Tips, Lukas Resheske Jul 16, 2018 Wes Schaeffer Copywriting The Sales Podcast Marketing Automation Entrepreneur Share this blog post on Twitter Share this blog post on Facebook Share this blog post on LinkedIn Learn how to create great copywriting fast to make every sale Click here to download the episode. [ LISTEN NOW ON ITUNES ] Sales Tips you'll learn today on The Sales Podcast... Your copywriting should be at the 4th grade level People get really weird about writing We're okay speaking to people one on one Nobody has "talker's block" but we do have "writer's block" Do not major in the minors People are still reading About 80% of Facebook videos are watched without the sound on Writing out ads by hand can help junior copywriters Eugene Schwartz took a recording of Marty selling Boardroom "The Arm Chair Exercise" Helps if you're writing for a client Across from you in a comfy chair is your ideal prospect Visualize them Start How do you get their attention What's their response? That's your first draft The need for urgency, scarcity, and calls to action Content is more forgiving vs Advertising Copywriting has a goal to get your reader to take action Consider the medium Script your ads down to the second Longer form content as Facebook posts on his profile are working for him He's seeing clients have success as well on their Facebook Pages Communicating via the written word works everywhere If you're new in business, do your own copywriting As you approach six figures and beyond, bring in an outside copywriter Bring a junior copywriter on as you grow How to find a good copywriter Stalk them online Interview them Make sure they are inquisitive Get a junior copywriter for $1,000 to $2,000 per month Can help with Google AdWords, headlines, social media, blog posts Find the chemistry Give them homework before you hire them (pay them for their time) Content vs Copy Communicate concepts for sharing Write so they take an action Related Articles: Copywriting Legend John Carlton Is In The House Copywriting 101 Michael Cheney: Free 7-Figure Franchise Creates Inbound Marketing Do the Armchair Exercise." Listen To Previous Episodes of The Sales Podcast Links Mentioned In The Sales Podcast Visit Lukas Resheske's home on the web The Copywriting Business Formula: Volume One "Breakthrough Advertising" by Eugene Schwartz Bond Halbert, "The Halbert Copywriting Method Part III: The Simple Fast & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads!"