<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1581599555431982&amp;ev=PageView&amp;noscript=1">

Make Magnetic Marketing With These Copywriting Tips, Lukas Resheske

Learn how to create great copywriting fast to make every sale 

Click here to download the episode. 


Sales Tips you'll learn today on The Sales Podcast...

  • Your copywriting should be at the 4th grade level
  • People get really weird about writing
  • We're okay speaking to people one on one
  • Nobody has "talker's block" but we do have "writer's block"
  • Do not major in the minors
  • People are still reading
  • About 80% of Facebook videos are watched without the sound  on
  • Writing out ads by hand can help junior copywriters
  • Eugene Schwartz took a recording of Marty selling Boardroom
  • "The Arm Chair Exercise"
    • Helps if you're writing for a client
    • Across from you in a comfy chair is your ideal prospect
    • Visualize them
    • Start
    • How do you get their attention
    • What's their response?
    • That's your first draft
  • The need for urgency, scarcity, and calls to action
  • Content is more forgiving vs Advertising
  • Copywriting has a goal to get your reader to take action
  • Consider the medium
  • Script your ads down to the second
  • Longer form content as Facebook posts on his profile are working for him
  • He's seeing clients have success as well on their Facebook Pages
  • Communicating via the written word works everywhere
  • If you're new in business, do your own copywriting
  • As you approach six figures and beyond, bring in an outside copywriter
  • Bring a junior copywriter on as you grow
  • How to find a good copywriter
    • Stalk them online
    • Interview them
      • Make sure they are inquisitive
    • Get a junior copywriter for $1,000 to $2,000 per month
    • Can help with Google AdWords, headlines, social media, blog posts
    • Find the chemistry
    • Give them homework before you hire them (pay them for their time)
  • Content vs Copy
    • Communicate concepts for sharing
    • Write so they take an action

Related Articles:

Do the Armchair Exercise."
Become One of The 5

Listen To Previous Episodes of The Sales Podcast  

Links Mentioned In The Sales Podcast