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Sales + Inbound Marketing + HubSpot

Larry Winget, The Pitbull of Personal Development, Says Grow a Pair

Posted by Wes Schaeffer | August 05

About Today's Guest on  The Sales Podcast

Larry Winget, the Pitbull of Personal Development®, shares his story of turning humiliation into motivation and how you can, too.

Rubber-Meets-The-Road Sales Tip

  • Grew up poor and figured out how to get rich.
    • He was humiliated at 13 in school because he only had one pair of jeans.
    • He had no role models. Didn’t have books.
    • Larry Winget knew he could out-work others.
    • “Tweaking your website” won’t make you money.

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Tweaking your website won’t make you money"
  • You need to sell stuff. You do it by talking to customers and asking them to buy.
    • “Well…” is not the answer to “how many did you sell?”
    • “How many did you ask to buy?”
  • Larry is active on his own Facebook page.
    • It takes maybe 30 minutes a day.
    • Set your priorities.
    • Personal and professional is okay to blend but it’s up to you.
    • He throws a lot of personal stuff on his fan page so people know he’s real.
    • Don’t make it hard!
  • Larry is willing to irritate you to get you to a better place.
    • People today “suffer in comfort.”
    • There are too many safety nets.
    • Real friends kick you in the pants and challenge you.
  • All selling is solving a problem. Identify it and make it real.
    • “What are the consequences for non-performance?”
    • You don’t have to be confrontational but you do have to make them think.
    • Stephen King - On Writing - glad, mad, sad, scared.”
    • Emotionally connect.
  • You have to take what you do to the world.
    • The marketplace respects marketing and salesmanship.
    • People over-think their offering. Stop complicating things.
"You have to take what you do to the world"
"The marketplace respects marketing and salesmanship."
  • People lie about money more than anything else.
    • Get the money discussion out of the way up front.
    • Money is not dirty.
  • Look at all of your contacts and call them and ask them “what will it take to earn your business today?”
    • “What have I done wrong? You want and need this…I apologize…I'm the sales professional and I have not conveyed to you all of the benefits of owning what I sell."
  • On Gatekeepers / Receptionists
    • Honor the position of the gatekeeper.
    • Validate them.
    • Ask them an honest question. “What do I have to do to reach the decision maker?”
  • On traditional Sales Trainers
    • The problem with most sales trainers is they want you to memorize lines that may never happen.
    • Develop a philosophy. You don’t have to get the words right. Just be confident.
    • Check out Larry's upcoming conference on speaking and writing, November 6, 7, 8.
    • Know what problem you want to solve.
    • Narrow your niche.
    • Build a following first then publish.
    • He self-published 23 books before he got a publisher.
    • 97% of all books today sell under 1,000 copies. Most under 300 copies.
  • Adult pleasures
    • Sam Houston Straight American Whiskey made in Texas
    • CAO Brazilias - good, oily dark maduro

Links Mentioned

Tools To Thrive

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Share your appreciation for this episode by letting my guest and me know on Twitter.

Thank you for checking out this session of The Sales Whisperer® podcast. If you haven’t done so already, I would love if you left a quick rating and review of the podcast on iTunes by clicking on the link below! It would be extremely helpful for the show!

If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:

Now go sell something.

Topics: The Sales Podcast, Larry Winget, Podcast, Pitbull of Personal Development, Professional Selling

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.


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