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Sales + Marketing + Technology + Personality Tests

Keith Perhac: Segment Your List To Grow Your Sales

Posted by Wes Schaeffer | February 11

It's best to test small as well as big ideas

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Sales Tips you'll learn today on The Sales Podcast...

  • Measure each step of the way to make every sale 
  • You can segment your visitors right away with simple multiple choice pop-ups
  • We're all self-serving so we don't want to do surveys but we'll click a button to self-identify
  • People rarely do what they say they'll do so measure what they do
  • Few companies segment at all
  • Start with a single question and measure the results and refine the segmentation
  • Don't be afraid to go way out on a limb to test something. Leveraging incremental testing to refine your offering but add one outlier to really push the limit and accelerate your growth.
  • It could take longer to monetize your lead than you think
  • Start with split testing ideas, not just little things
    • Zeno's Paradox, i.e. The Infinite Halfway Theory, can keep you from ever reaching your destination

Related Articles:

Links Mentioned In The Sales Podcast

Listen To Previous Episodes of The Sales Podcast  

If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:

Topics: The Sales Podcast, Podcast, Inbound Marketing

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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Wes Schaeffer, The Sales Whisperer® helps you grow your sales. Sales | Marketing | Technology

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