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Sales + Inbound Marketing + HubSpot

Keith Perhac: Segment Your List To Grow Your Sales

Posted by Wes Schaeffer | February 11

It's best to test small as well as big ideas

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Sales Tips you'll learn today on The Sales Podcast...

  • Measure each step of the way to make every sale 
  • You can segment your visitors right away with simple multiple choice pop-ups
  • We're all self-serving so we don't want to do surveys but we'll click a button to self-identify
  • People rarely do what they say they'll do so measure what they do
  • Few companies segment at all
  • Start with a single question and measure the results and refine the segmentation
  • Don't be afraid to go way out on a limb to test something. Leveraging incremental testing to refine your offering but add one outlier to really push the limit and accelerate your growth.
  • It could take longer to monetize your lead than you think
  • Start with split testing ideas, not just little things
    • Zeno's Paradox, i.e. The Infinite Halfway Theory, can keep you from ever reaching your destination

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Topics: The Sales Podcast, Podcast, Inbound Marketing

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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