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Karl Sakas Says Don't Just Make The Logo Bigger

Use process to overcome human nature

Stream below or right click here to download the episode. 



Sales Tips you'll learn in The Sales Podcast...

  • Use process to overcome human nature
  • Learned coding HTML in the 90’s
  • Served as project manager and director of operations for many years for various digital agencies
  • Manages growth for those who have growing pains
  • Most hire for the short term issues but that creates longterm issues
  • New rope vs wet twine. Great employees vs the drama queens
  • Recruited his boss to become his first client by showing how she’d benefit
  • Went from 50-60 hours per week as an employee to just 10 hours as a contractor...so he had to fill his schedule and his bank account
  • Almost got paralyzed with web design
    • Realized he only needed two pages: Home page and Blog
    • Averages 6 posts/month for 4 years
  • Answers questions for clients
  • Agencies struggle for three reasons:
    • Not using processes to overcome human nature.
      • You can plan for processes
      • People will leave
      • Objections will arise
      • Make yourself needed but not necessary
    • Not focusing on WIIFM
    • Not thinking long term
  • There’s an underlying reason for the recurring bad things that are happening
  • Closed a client on software training while in high school
    • He was charging $35 per hour for one-off clients
    • Asked to come in and review their needs
    • Was comfortable with what they needed
    • Charged $75/hr...and they asked "When can you start?"
    • If you're closing 90-100% of your business...raise your prices!

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Links Mentioned In The Sales Podcast

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