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Sales + Marketing + CRM + More Sales

Karl Sakas Says Don't Just Make The Logo Bigger

Posted by Wes Schaeffer | June 07

Use process to overcome human nature

Stream below or right click here to download the episode. 



Sales Tips you'll learn in The Sales Podcast...

  • Use process to overcome human nature
  • Learned coding HTML in the 90’s
  • Served as project manager and director of operations for many years for various digital agencies
  • Manages growth for those who have growing pains
  • Most hire for the short term issues but that creates longterm issues
  • New rope vs wet twine. Great employees vs the drama queens
  • Recruited his boss to become his first client by showing how she’d benefit
  • Went from 50-60 hours per week as an employee to just 10 hours as a contractor...so he had to fill his schedule and his bank account
  • Almost got paralyzed with web design
    • Realized he only needed two pages: Home page and Blog
    • Averages 6 posts/month for 4 years
  • Answers questions for clients
  • Agencies struggle for three reasons:
    • Not using processes to overcome human nature.
      • You can plan for processes
      • People will leave
      • Objections will arise
      • Make yourself needed but not necessary
    • Not focusing on WIIFM
    • Not thinking long term
  • There’s an underlying reason for the recurring bad things that are happening
  • Closed a client on software training while in high school
    • He was charging $35 per hour for one-off clients
    • Asked to come in and review their needs
    • Was comfortable with what they needed
    • Charged $75/hr...and they asked "When can you start?"
    • If you're closing 90-100% of your business...raise your prices!

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Links Mentioned In The Sales Podcast

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Pick My Brain

If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:

Good Selling,

Topics: The Sales Podcast, Entrepreneur, Podcast, Social Entrepreneurship, Inbound Marketing, Professional Selling, Karl Sakas

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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Welcome to The Sales Whisperer®

Wes Schaeffer, The Sales Whisperer® helps you grow your sales. Sales | Marketing | Technology

Great marketing makes sales easy. Great selling makes great marketing possible. Great technology delivering great marketing and sales makes you rich. The World of The Whisperer is a community of doers, of action takers, of those who walk their talk. I'm thrilled that you are here. ~Wes Schaeffer

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