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Sales Training + Inbound Marketing + HubSpot

Grow Your Sales With Webinar Expert Jon Schumacher

Posted by Wes Schaeffer | October 29

Webinars Are Not Dead

Click here to download the episode. 


Sales Tips you'll learn today on The Sales Podcast...

  • Webinar expert
  • Over 300 webinars conducted
  • Did a live webinar for an entire year
  • His clients have sold over $10 million in revenue
  • Live webinars work well for joint ventures when the audience is warmer
  • Running cold ads is tough for live webinars. Send them to an evergreen.
  • Live can be great for rapport-building with your warm list
  • If the goal is to book-a-call after the webinar do a shorter 18-20 minute presentation that leads to a conversation after an on-demand video
  • Your best clients have more money than time
  • Get-to-the point funnel

Get Unlimited Sales-Growth Help

  • Be up front
  • Tell them what to expect
  • Have a clear value proposition
  • Low-dollar offers are obviously different than high-dollar funnels
  • What's the goal?
    • Get a prospect to a call?
    • Make a sale?
  • What is your ROAS—Return on Ad Spend
  • What's the lifetime value of your customers?
  • It's rarely as easy as they make it sound
  • Maybe you just need a good VSL—Video Sales Letter
  • Show-up rates are declining
  • Webinars are not events, they are campaigns
  • The money is in the follow-up
  • You might get as much as 75% of your sales in the follow-up
    • PDF version
    • Condensed video version
    • Retargeting
    • Email
  • "How can I get to Plan B faster?"
  • Most things in life don't work out.
  • The three things you must get right
    • Your offer 
      • Strong message
      • Risk-reversal
      • Validated offer 
      • "If you can't sell something via a Google doc to people you know well, you don't have a good offer."
    • Your presentation
      • Be specific with your message
    • The follow-up
  • When to use the value-stacking offer
  • He offers
    • Courses
    • Consulting
    • Done-For-You

Links Mentioned In The Sales Podcast

Topics: The Sales Podcast, Podcast, Inbound Marketing, Outbound Marketing

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.


Listen to Wes Schaeffer host The Sales Podcast on iTunes   stitcher-white-300x65   Listen to Wes Schaeffer host The Sales Podcast on TuneIn.   Listen to Wes Schaeffer host The Sales Podcast on CastBox.

Subscribe to The Sales Podcast with Wes Schaeffer, The Sales Whisperer® on iHeart Radio.   Subscribe to The Sales Podcast with Wes Schaeffer, The Sales Whisperer® on Google Play.  Subscribe to The Sales Podcast with Wes Schaeffer, The Sales Whisperer® on Spotify.

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Wes Schaeffer, The Sales Whisperer® helps you grow your sales. Sales? Marketing? CRM?

Here's what you and I both know. With all the streaming and social media options you have at your fingertips, the only reason to browse a site like this is that you're either not making enough money or you're working too hard for the money you're making. That means you need to get better at sales, at marketing, and/or at choosing and using the right tools to scale your sales. So contact me and let's see if we can work together. ~Wes

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