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Grow Your Sales With Webinar Expert Jon Schumacher

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Webinars Are Not Dead

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Sales Tips you'll learn today on The Sales Podcast...

  • Webinar expert
  • Over 300 webinars conducted
  • Did a live webinar for an entire year
  • His clients have sold over $10 million in revenue
  • Live webinars work well for joint ventures when the audience is warmer
  • Running cold ads is tough for live webinars. Send them to an evergreen.
  • Live can be great for rapport-building with your warm list
  • If the goal is to book-a-call after the webinar do a shorter 18-20 minute presentation that leads to a conversation after an on-demand video
  • Your best clients have more money than time
  • Get-to-the point funnel

Eat This To Sell More

  • Be up front
  • Tell them what to expect
  • Have a clear value proposition
  • Low-dollar offers are obviously different than high-dollar funnels
  • What's the goal?
    • Get a prospect to a call?
    • Make a sale?
  • What is your ROAS—Return on Ad Spend
  • What's the lifetime value of your customers?
  • It's rarely as easy as they make it sound
  • Maybe you just need a good VSL—Video Sales Letter
  • Show-up rates are declining
  • Webinars are not events, they are campaigns
  • The money is in the follow-up
  • You might get as much as 75% of your sales in the follow-up
    • PDF version
    • Condensed video version
    • Retargeting
    • Email
  • "How can I get to Plan B faster?"
  • Most things in life don't work out.
  • The three things you must get right
    • Your offer 
      • Strong message
      • Risk-reversal
      • Validated offer 
      • "If you can't sell something via a Google doc to people you know well, you don't have a good offer."
    • Your presentation
      • Be specific with your message
    • The follow-up
  • When to use the value-stacking offer
  • He offers
    • Courses
    • Consulting
    • Done-For-You

Links Mentioned In The Sales Podcast