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ActiveCampaign Email Deliverability Marketing Secrets

Posted by Wes Schaeffer | Sep 21, 2015 8:20:13 AM

Sales Tips you'll learn in this episode of The Sales Podcast...

  • The technical things you can do to increase your email deliverability rates
  • The non-technical things you can do to increase your email deliverability rates
  • How most companies define and measure email deliverability
  • Whether or not you should have your contacts double opt-in
  • The things you should be measuring when it comes to your email deliverability
  • How Gmail treats your messages
  • How email bounces are handled

List hygiene is key for email deliverability."

Links Mentioned

  • Get input from Johan and ActiveCampaign on the ActiveCampaign blog
  • "Sent on behalf of" in ActiveCampaign
  • "Soft bounces and hard bounces" on ActiveCampaign
  • Apple uses Proof Point to find spammers
  • Use list verification software like Klean13

If you liked this episode, please let me know on Twitter.

Thank you for checking out this session of The Sales Whisperer® podcast. If you haven’t done so already, I would love if you left a quick rating and review of the podcast on iTunes by clicking on the link below! It would be extremely helpful for the show!

Now go sell something.

Topics: The Sales Podcast, Email Marketing Best Practices, Email Deliverability, Entrepreneur

Written by Wes Schaeffer

Wes and his wife just celebrated their 25th wedding anniversary. They have seven kids, which means Wes is motivated to find what works and help you apply it to grow your sales so he can buy diapers, groceries, braces...and bourbon.

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