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Sales + Inbound Marketing + HubSpot

Copywriting Legend John Carlton Is In The House

Posted by Wes Schaeffer | January 30

Stop Branding and Ask For The Sale  

Stream below or right click here to download the episode. 

Sales Tips you'll learn in The Sales Podcast...

  • How to handle the "sell without selling" fools
  • How infomercials can help you be a better marketer today
  • How to get the message to market match
  • How sales have changed
  • How to treat rational vs emotional arguments
  • When to use back doors, side doors, or the front door
  • Who is impervious to sales tricks
  • Which matters more: the offer or the size of your list
  • Whether or not to have a process for sales and marketing
  • How much to spend to gather a new customer
  • What a good ad should be
  • The importance of mobile responsive websites
  • What to do with info products to grow your list and make sales
  • How video sales letters differ from other sales letters
  • How to divide your time between Facebook, blogging, and emailing
  • How he views Twitter and Tweeting and what he does with his 15,000 followers
  • The difference between Twitter and Facebook
  • Why blogging is so hard
  • What to do with old blog posts
  • Where to find your family at the San Diego Zoo
  • How to handle the cross-pollination of your content
  • What to do with history to grow your sales
  • The first rule of entrepreneurship
  • How long to run the same ad
  • What most successful entrepreneurs have in common
  • What to do if you're bored
  • What to do with shiny objects

10 Ways To Make Inbound Sales

Catch Up on The Previous Episode of The Sales Podcast

You must become visible to become viable. The Publicity Guy Andrew O'Brien shares his insight on how to get more publicity than you deserve. Stream below or right click here to download the episode.  

Can You Spare a Few Dollars To Help Me Help The Families of Our Fallen Navy SEALs?

The Navy SEALs and their families need your help. Please donate to my Tampa Bay Frogman swim here to benefit the Navy SEAL Foundation.

Links Mentioned In The Sales Podcast

Visit The Sales Podcast Amazon store to order any book of any guest as well as the technology and tools Wes uses to grow his own business.

Did You Like This Episode? 

If you liked this episode, would you please share your appreciation by letting my guest and me know on Twitter and by leaving a 5-star review on iTunes. It helps more than you would think. 

Ask me your question

If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:

Good Selling,

Topics: Copywriting, The Sales Podcast, Entrepreneur, Podcast, Social Entrepreneurship, Professional Selling, Inbound Marketing, John Carlton

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.


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You're dealing with a human on the other end of your phone, chat window, or social media post. They are frustrated, upset, concerned, and angry. They come to you seeking help. How easy are you to be found and how prepared are you to meet them where they are? Let's talk. ~Wes

Wes Schaeffer, The Sales Whisperer® helps you grow your sales.

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