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Sales + Inbound Marketing + HubSpot

Do Paid Traffic Right With AdSkills Master, John Belcher

Posted by Wes Schaeffer | June 04

Learn how to find where your customers are and give them what they want with effective paid traffic 

Click here to download the episode. 



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Sales Tips you'll learn today on The Sales Podcast...

  • You need to pay to play
  • To grow you need to grow quickly so you need to efficiently use paid traffic
  • Started in sales
  • Understands delivering a value-based sales pitch
  • Worked for Google on the AdWords team
  • So many people lose money with Google
  • 3.5 years ago he went out on his own
    • Managed $5 million directly of his own spend
    • Managed another $25 million for clients
  • Over 5,000 students on AdSkills
  • Smaller companies have a better chance of getting ads right because you can move quickly
  • Educate yourself and get going
  • Think about the offer
  • Understand where your customers are, i.e. "The Network Funnel"
    • Eugene Schwartz "Breakthrough Advertising"
    • Pro-Persona, i.e. the Angel Customers, will help your company grow because they love you
    • Know who you don't want to sell to, i.e. Demon Customers
    • You can't serve everyone (not everyone is an Angel)
    • Figure out how to exclude the Demon Customers in your ads
    • Find out where your Angel Customers hang out
      • Interview them
        • Find their Heaven
        • Find their Hell
      • Keyword research
        • SEM Rush
        • Google Trends
        • YouTube
      • "The Marketer's Guide To Finding Customers Online" and name your price
      • You have to build a foundation to be successful
        • "Traffic Traps" is where you need to start. Find the 7 areas you're losing money.
        • Commit
        • Have proper expectations
  • Your offer is not your product
    • Make it a great deal
    • It needs to be understood
    • You don't need just a good video, you need a good ad
  • Facebook charges at 3 and 10 seconds
  • YouTube only charges for 30 seconds of viewing
    • He spends about $3/day on YouTube for his AdSkills
    • Grew from 500 to 1,100 Subscribers
  • This can be overwhelming
  • Create an offer
  • Put blinders on your race horse and focus
  • Read "The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results"
  • Learn how to sell first

Related Articles:

You don't have a traffic problem. You have a conversion problem.
  • Get educated. It has a huge ROI.
  • Get 2 things going:
    • Confidence
    • Cashflow
      • Start with your current community and get them to buy more or buy for the first time
      • Retargeting
        • Offer what they first considered
        • Offer complimentary solutions
  • Do a 30-day campaign and spend $100
    • "Mention this ad and get 10% off" so you can track its effectiveness
    • If it works then add to it
    • If it doesn't work then adjust and re-launch
  • People are on YouTube for two reasons
    • To be entertained
    • To be educated
  • Do an isolation experiment with your YouTube ads
    • Three days
    • Narrow the time frame—maybe two hours
    • Soda Stream made a new brand to test it
    • You can measure with Google Analytics down to this level
  • Once you have something people want then you focus on tracking
  • Email is getting tougher
    • Deliverability is down
    • But try timing your retargeting to match your email sequence
    • Email is here to stay, you just need to understand how to leverage it with paid traffic
  • "Tracking 101" is "Analytics Explained"
  • Tracking is a habit
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Listen To Previous Episodes of The Sales Podcast  

Links Mentioned In The Sales Podcast

If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:

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Topics: The Sales Podcast, Podcast, Social Entrepreneurship, PPC, Inbound Marketing, John Belcher, Paid Traffic

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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Is Selling Harder Than It Should Be?

May I share a little sales wisdom with you?

As long as you remember that there's a scared, tired, worried, anxious, frustrated, hopeful person on the other end of the email, phone call, social media post, webinar, or letter who just wants help with what you offer, you'll be fine. If you'd like to discuss your situation with me to see how I might be able to shorten your learning curve or accelerate your growth with your CRM, your sales processes, and/or your marketing just click here and pick a time to chat. ~Wes

Wes Schaeffer, The Sales Whisperer® helps you grow your sales.

 
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