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Apply Sales Enablement To Sell To Large and Small Companies, Jason Loh

Posted by Wes Schaeffer | Jun 19, 2018 11:47:23 PM

Combine gut feel with data to make every sale 

Stream below or right click here to download the episode. 

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Sales Tips you'll learn today on The Sales Podcast...

  • Global 2,000 and fast-growing startups
  • We're still salespeople and needing to make our numbers
  • As salespeople we make it worth their while to meet with us
  • If you offer value you can still reach decision makers
    • Provocative
    • Speak to a universal truth
  • Small and large companies have similar struggles in that they want and need to grow
  • Senior leaders have great B.S. meters
  • What's unique to you and defensible?
  • Get informed about your prospects
  • Have empathy
  • Timeless sales books
  • Sales leaders have different duties and responsibilities
  • People are people and problems are problems
    • What kind of impact can you make?
    • What kind of value do you provide?
  • The connected-planning space
    • Sales performance management (SPM), sales effectiveness, and marketing performance solutions.
    • Salesforce automation
    • Sales enablement
  • Go-To-Market Strategies
    • Where you sell
    • How you sell
    • What to sell
  • Gut feel and institutional knowledge still has value but so does data-driven analyses
  • They are using artificial intelligence to help big businesses look at the data in an un-biased way
  • Find that universal truth
  • Find your one thing
  • Knock down the silos in your organization

Related Articles:

Links Mentioned In This Episode

Topics: The Sales Podcast, Marketing Automation, Sales Enablement, Entrepreneur

Written by Wes Schaeffer

Wes and his wife just celebrated their 25th wedding anniversary. They have seven kids, which means Wes is motivated to find what works and help you apply it to grow your sales so he can buy diapers, groceries, braces...and bourbon.

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