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Sales + Marketing + Technology + Personality Tests

How To Set Appointments With Ideal Prospects, Jason Bay

Posted by Wes Schaeffer | February 05

Generic marketing is great for your competitors 

Click here to download the episode. 



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Sales Tips you'll learn today on The Sales Podcast...

  • Cost-effective prospecting and sales solutions to grow your B2B small or mid-sized business.
  • Sold door-to-door in college
  • When you use a net to fish you gather a bunch of things you may not want
  • Big clients need a little nudge. They're not surfing the web looking for help.
  • Companies are afraid of niching down
  • LinkedIn Sales Navigator
  • Built With, CrunchBase
  • Create the ICP
  • Messaging + Cadence + Right People
  • Apollo for email lookup
  • Lead IQ for more contact info in LinkedIn Sales Navigator
  • You need a multi-channel prospecting approach
  • The Bridge Group did a study and found that it's getting harder to have meaningful conversations
  • Be different. Add a video to your emails. Prospects are busy.
  • Use Postagram on your smartphone to send a postcard.
  • Know your cost per acquisition so you know how much you can spend per customer
  • Why he doesn't use the phone at all for prospecting
  • Generic doesn't work well
  • The first touch needs to be personalized
  • Script it, put the script near the camera, use a whiteboard with their name
  • Prospect to start a conversation
  • Build a dream 50 list
  • Enter the conversation going on in the minds of your prospects

Related Articles:

Links Mentioned In The Sales Podcast

Listen To Previous Episodes of The Sales Podcast  

If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:

Topics: The Sales Podcast, Podcast, Inbound Marketing, Outbound Marketing

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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Wes Schaeffer, The Sales Whisperer® helps you grow your sales. Sales | Marketing | Technology

Great marketing makes sales easy. Great selling makes great marketing possible. Great technology delivering great marketing and sales makes you rich. The World of The Whisperer is a community of doers, of action takers, of those who walk their talk. I'm thrilled that you are here. ~Wes Schaeffer

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