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James Swanwick: How To Launch and Monetize Your Ideas Fast

Posted by Wes Schaeffer | Feb 18, 2019 4:00:00 AM

Perform at your optimum level with these simple steps 

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Sales Tips you'll learn today on The Sales Podcast...

  • Stop drinking so you can make more money and sales
  • Entrepreneur invented new eye glasses for computer use
  • Realized his drinking was slowing him down and quit in 2010
  • Now he starts business around health
  • Former newspaper journalist for years
  • Owned a PR company in the late 2000's but he lost it in the financial collapse
  • Got more clarity, focus, and energy
  • Hosted ESPN SportsCenter until 2012 but the entrepreneurial bug pulled at him
  • Struggled for a couple of years (only $8,000 in 18 months before he invested in a mentor)
  • Learned phone sales
  • Hated selling until 2015 but he learned how to do it and when he made his first sale for $997 (someone else's course) and he got a huge rush (Tail Lopez's program)
  • Thought selling was "dirty" or "tricky"
  • He had a lack of belief in his products
  • Australians pride themselves on being laidback and not pushy
  • Late 2015 he came up with the 30 Day No-Alcohol Challenge where he'd send a daily video to members for $67
  • Sketched out the program on a hotel napkin in about 15 minutes
    • 10 videos of himself
    • 10 video interviews
    • 10 videos TBD
    • MVP—Minimum Viable Product
  • Test everything but start with the MVP and a low price
  • He created word-of-mouth through his social media circle
  • He had a podcast then and shared it
  • He got himself interviewed on the podcasts of others
  • Made one sale on day one for $67
  • Asked for testimonials
  • When you drink your sleep suffers. When your sleep suffers your performance the next day suffers. When your performance suffers your relationships suffer.
  • Project 90 helps entrepreneurs quit drinking for 90 days
  • His friend was wearing some ugly blue-light-blocking glasses when they were at dinner in Palm Springs
  • Contacted Chinese manufacturers and got three prototypes and asked his friends for feedback then committed to 300 units but he had to negotiate them down from 1,000 units
  • Launched on Amazon on Black Friday 2015
  • Took about 9 months from conception to launch
  • He didn't reinvent the wheel
  • Came out with variations then he solicited feedback from his customers
  • He shares his personal story and personalizes his brand
  • Be relatable
  • Build trust by being more personable
  • Cut back on drinking and focus on your sleep
  • Block your blue light at night

Related Articles:

Links Mentioned In The Sales Podcast

Topics: The Sales Podcast, Marketing Automation, Digital Marketing

Written by Wes Schaeffer

Wes and his wife just celebrated their 25th wedding anniversary. They have seven kids, which means Wes is motivated to find what works and help you apply it to grow your sales so he can buy diapers, groceries, braces...and bourbon.

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