<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1581599555431982&amp;ev=PageView&amp;noscript=1">

Sales Training + Inbound Marketing + HubSpot

Infusionsoft Email Confirmation Tip

Posted by Wes Schaeffer | Aug 1, 2018 1:03:00 PM
Back in the day (2008 and 2009) ALL of my prospects had to double opt-in to my Infusionsoft email platform in order to get my pearls of wisdom.

Then I heard a lot of "gurus" were getting away from the practice and since it wasn't required by Infusionsoft or the SPAM police I stopped doing it, too.

After all, the name of the game was to attract prospects, capture them and nurture them with my brilliance so they couldn't help but line up to throw money at me, right?

Right???

So I didn't had people double-opt-in for a couple of years at least.

 

Infusionsoft Campaign Builder Email Confirmation Tip 1

Fast forward to the Fall of 2012 and Infusionsoft releases this little Email Confirmation Request Snippet.

After playing with it a bit and discussing the best ways to utilize it I came up with the Campaign layout you see above.

Get The Infusionsoft Cheat Sheet

Now I'm building all of my Campaigns this way.

What happens is a new prospect receives the double-optin request immediately. (There are advantages to having them double-optin, like faster delivery, delivery from better servers, etc.)

But inside of that little sequence I set the delay time to just 15 minutes after the delivery of the confirmation request.

I then connect the delivery and nurture sequence directly to the Email Confirmation Request sequence with the "Confirm Email" goal offset.

Why?

If the prospect confirms they'll get the email with the content they are after. If they don't confirm they still get the email but they have to wait 15 minutes (but they don't know that.) So more people are confirming, and that's a good thing.

So try this little setup and let me know if it helps.

What is your double-opt-in practice?

Do you ask all contacts to do so?

Does your email service provider mandate it? 

Get The Infusionsoft Cheat Sheet

Topics: Email Marketing Best Practices, Digital Marketing, Keap Infusionsoft CRM

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

SUBSCRIBE TO THE SALES PODCAST ON

Listen to Wes Schaeffer host The Sales Podcast on iTunes   stitcher-white-300x65   Listen to Wes Schaeffer host The Sales Podcast on TuneIn.   Listen to Wes Schaeffer host The Sales Podcast on CastBox.
Subscribe to The Sales Podcast with Wes Schaeffer, The Sales Whisperer® on iHeart Radio.   Subscribe to The Sales Podcast with Wes Schaeffer, The Sales Whisperer® on Google Play.  Subscribe to The Sales Podcast with Wes Schaeffer, The Sales Whisperer® on Spotify.

P.S. Read this on "Why You Should Send Drunk Emails."

Grow your business with professional development consulting and live training from Wes Schaeffer, The Sales Whisperer
Grow your business with professional development consulting and live training from Wes Schaeffer, The Sales Whisperer

Growth Tools

Grow your business with professional development consulting and live training from Wes Schaeffer, The Sales Whisperer

Order a Signed Copy of Wes's Book

Order Wes's second book to think, market, and close like The Sales Whisperer.

Join the 30 Day Sales Growth program and grow your sales fast, guaranteed.


Free

New Call-to-action

New call-to-action

Take the quiz

Free Archives

see all