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How To Make Off-Line Sales In a Digital World, Gustavo Munoz Castro

Gustavo Munoz Castro



Sales Tips you'll learn today on The Sales Podcast...

  • Spent nine years in technology working for Microsoft
  • Had the entrepreneurial bug before he understood it
  • Felt out of place
  • Saw people following their callings and he questioned his career path
  • He was 32 years old when he went out on his own
  • Did real estate part-time at first
  • Insurance, solar, HVAC, roofing, etc. follow similar processes
  • Attract buyers, they look for inventory

Join The Club

90% of Facebook leads don't want to talk to you."
  • He runs Facebook Ads
  • Make an off-listing property list
  • Run ads for zero-down options
  • To get the 5x and 10X ROI on real estate you must play in the bigger pool of Facebook instead of Zillow
  • He's making 10-15 attempts the first month
  • Yes, the phone still works and is their #1 tool for booking meetings
  • Yes, you'll get 10-20% of fake information when people opt-in
  • Facebook makes it so easy to opt-in that people are doing it accidentally or without a lot of buying incentive
  • Add leverage
  • Your multi-media, multi-step nurturing will convert that tail-end of leads into sales, which is how you make the big ROI

The A.B.C.D.E.™ Sales & Marketing System

  • He runs $5/day of retargeting ads on Facebook
  • Add value to get their real information, i.e. offer something "secret"
  • You need an online CRM to make this work

Which CRM Is Right For You?


  • The Facebook Ads Manager needs to be mastered/understood so you know what you can do unassisted
  • Now you can compare your efforts against the "pro" you hire
  • You can generate real estate leads for $4-$5 each
  • You can hire a good online agency for maybe $1,200/mo now (competition is your friend)
  • A lot of CRMs have automatic posting tools now
  • They'll post ads for you! (At least in real estate.)
  • He'll do the grind for you then hand over the qualified lead or schedule the call
  • How to get started as a new real estate agent
  • Go live every day for just 5-10 minutes

Sales Growth Tools Mentioned In The Sales Podcast

Order Wes's second book to think, market, and close like The Sales Whisperer.