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Sales + Inbound Marketing + HubSpot

Get a better problem

Posted by Wes Schaeffer | November 02

Your problem in business is that you need to find a better—or worse, i.e. bigger/more widespread—problem.

Zig Ziglar was famous for the line that you can get anything you want in life if you help enough people get what they want in life.

Too often I hear the well-meaning advice to just "follow your passion and work won't be work."

There are a couple of problems with that advice:

  1. There may be no money in your passion because not enough people want or need the thing that floats your boat.
  2. If you work you rear off to make money at your passion, you may lose your passion for the thing that is now an obligation.

(There's actually a third and fourth problem with most endeavors, namely poor marketing and fear of sales, but that's not the point here.)

Ask me your question

A dude in sandals 2,000 years ago came to serve and told us to be servants.

When applied to business, Jesus was telling us to be problem solvers, to help those in need, to find a gap and fill it, to scratch where it itches.

For example, in business...

  • The investors on the show "Shark Tank" solve money and manufacturing and distribution and marketing problems for entrepreneurs.
  • Surgeons solve life and death problems.
  • Athletes solve entertainment and bragging rights problems for the masses.
  • Sam Walton solved great selection at affordable prices problems for the masses.

And therein lies one of the secrets to entrepreneurial success.

"Cater to the Masses. Eat with the Classes"

If you want to be rich, make it your passion to find problems that irk a lot of people with money and help them address those problems.

Note that I did not say YOU have to fix those problems.

A lot of times you can simply be the intermediary, the matchmaker, the broker much like Bill Gates did with providing DOS to IBM, your grocery store does with bread and milk, and banks do with our own money. (You didn't think banks lent their own money, did you?)

If you are a trusted resource with access to quality problem solvers, people will pay you for your introductions.

Look at Angie's List and Craigslist.

They don't fix any problem but they provide the medium or exchange for people with problems to find problem solvers.

You can do the same thing.

Now go find some better and bigger problems.

If you need more help growing your sales, consider the following resources:

Or just contact me and we'll set a time to speak.

Good Selling,

Topics: Problem solver, Servant, Zig Ziglar, Infusionsoft Support, Jesus, Social Entrepreneurship, Professional Selling

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.

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Is Selling Harder Than It Should Be?

May I share a little sales wisdom with you?

You're dealing with a human on the other end of your phone, chat window, or social media post. They are frustrated, upset, concerned, and angry. They come to you seeking help. How easy are you to be found and how prepared are you to meet them where they are? Let's talk. ~Wes

Wes Schaeffer, The Sales Whisperer® helps you grow your sales.

 
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