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Sales Training + Inbound Marketing + HubSpot

Why You Need To Look Out the Window To Grow Your Sales

Posted by Wes Schaeffer | August 21

As A Business Owner You Need To Focus To Grow

How crazy is it that airline pilots for Northwest had their heads so deep in their laptops back in October 2009 that they actually flew 150 miles past their airport?!

With a pilot, co-pilot, auto-pilot, ground control, three to five flight attendants and a whole lot of passengers who—presumably—know where they're going, how does that type of "head in the clouds" (literally) type of mistake happen?

(That's why I don't feel bad keeping my iPhone on during takeoffs and landings. I can use the GPS to tell the web surfers up front when it's time to land!)

Now let me ask you something: What safeguards do you have in place to ensure you stay on track and hit your goals?

Now let me ask you something else: How many opportunities have you missed because you were distracted or too focused on a process you thought was "safe" or "proven" or maybe it was just...comfortable?

This Sales Community Will Help You Grow

It's easy to get comfortable, isn't it?

As entrepreneurs it's hard to continue to push yourself alone, which is where we get the adage:

"If you want to go fast, go alone. If you want to go far, go together."

[Sidebar: That's why I love Brazilian Jiu-Jitsu.

We never train alone, which is why I've come far so fast. I was stagnant in my exercise routines.

I had gained some weight.

Rarely would I exercise more than 30 minutes and the routines were not intense.

Now I'm going 4-5 days per week—sometimes 6!—for at least 90 minutes and more times than not I'll spend two full hours getting after it. 

The results?

  • Lost 15 pounds
  • Getting suits tailored because my pants are falling off
  • Received three stripes on my white belt in 6.5 months
  • I'm cometing in my first tournament in 2.5 weeks
  • My cardio is off the charts (resting heart rate around 64 beats per minute)
  • I've developed a group of lifelong friends, which tends to happen when you try to kill and/or maim one another on a daily basis!

But I digress.]

It's time to change up your processes.

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It's time to get out from behind your computer, put your smart phone down, and stare out the window.

It's time to go for a walk, notice your surroundings, look people in the eye, smile, (take up Brazilian Jiu-Jitsu!) and take time to live an actual life instead of just a virtual life.

If you own a business, what vital tasks are you putting off because you're "busy" on your computer?

What vital tasks are your salespeople putting off because they're "researching" the competition?

What are you and your staff not addressing head on while you have your faces buried in your machines?

Be careful to not get distracted with the urgent and avoid the important.

If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:

Now go sell something.

Topics: Weekly Whisper, Marketing, Sales, Inbound Marketing

Written by Wes Schaeffer

The Reassuringly Expensive, Ruthlessly Pragmatic pig-headed entrepreneur dedicated to discovering proven, transferable, effective tools for creating inbound sales so he can help you automate, integrate, and dominate your niche.


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You're dealing with a human on the other end of your phone, chat window, or social media post. They are frustrated, upset, concerned, and angry. They come to you seeking help. How easy are you to be found and how prepared are you to meet them where they are? Let's talk. ~Wes

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